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Nissan didn't have much say in merger talks, but it had what FCA wanted

TOKYO — Nissan wasn't consulted on the proposed merger between its alliance partner Renault and Fiat Chrysler, but the Japanese automaker's reluctance to go along may have helped bring about the surprise collapse of the talks. While Nissan Motor Co. had a weaker bargaining position from the start, with its financial performance crumbling after the arrest last year of its star executive Carlos Ghosn, it still had as its crown jewel the technology of electric vehicles and hybrids that Fiat Chrysler wanted. The board of Renault, meeting Thursday, didn't get as far as voting on the proposal, announced last week, which would have created the world's third biggest automaker, trailing only Volkswagen AG of Germany and Japan's Toyota Motor Corp. When the French government, Renault's top shareholder with a 15% stake, asked for more time to convince Nissan, Fiat Chrysler Chairman John Elkann abruptly withdrew the offer. Although analysts say reviving the talks isn't out of the question, they say trust among the players appears to have been broken. "The other companies made the mistake of underestimating Nissan's determination to say, 'No,' " said Katsuya Takeuchi, senior analyst at Mitsubishi UFJ Morgan Stanley Securities in Tokyo. The Note, an electric car with a small gas engine to charge its battery, was Japan's No. 1 selling car, the first time in 50 years that a Nissan beat Toyota and Honda. Renault and Fiat Chrysler highlighted possible synergies that come from sharing parts and research costs as the benefits of the merger. But what Fiat Chrysler lacks and really wanted was what's called in the industry "electrification technology," Takeuchi said. With emissions regulations getting stricter around the world, having such technology is crucial. Yokohama-based Nissan makes the world's best-selling electric car Leaf. Its Note, an electric car equipped with a small gas engine to charge its battery, was Japan's No. 1 selling car for the fiscal year through March, the first time in 50 years that a Nissan model beat Toyota and Honda Motor Co. for that title. Nissan is also a leader in autonomous-driving technology, another area all the automakers are trying to innovate. "Although Nissan had no say, its cautionary stance on the merger ended up being very meaningful," Takeuchi said.

BMW, Nissan eye Formula E entry

BMW has been involved with the all-electric Formula E racing series since the beginning. It provides the safety car in the form of the eye-catching i8, with the i3 performing medical car duties. BMW's i division even sponsored the 2016 Berlin ePrix. Nissan has also been involved with Formula E – though more tangentially so – as its French partner Renault has provided the car each team used for the first season, and sponsors its own team as well (which won the Teams' Championship both seasons so far). Now that more automakers are joining the field (notably including Jaguar's return to open-wheel racing), BMW and Nissan are reportedly considering getting in the mix to try to win some races, too. Multiple sources tell Autosport that both automakers are looking into being on the grid as early as the 2016/2017 season. Since the series already has its ten teams confirmed for the third season, Nissan and BMW would have to join an existing team for the time being, which is what Autosport's sources are saying is being discussed. Nissan refers to its consideration as a "fact-finding" mission. BMW had said earlier that it wouldn't compete as long as mid-race car swaps were part of the practice. Formula E is looking to move toward a single car format as early as the 2018/2019 season, which could make BMW's direct involvement more palatable to the automaker. As for Nissan, it would have to garner approval from the Renault-Nissan Alliance to compete against its sister company in the same racing category. Either way, it's unlikely that either manufacturer would be able to provide powertrain technology should they join teams for the upcoming season. Still, both Nissan and BMW have made strong commitments to consumer electric vehicles. To be directly involved in the competition would not only be a great way to showcase their prowess in the world of electric motoring, it could also help to bring more attention to Formula E. Related Video: Related Gallery Jaguar Formula E News Source: Autosport via Inside EVsImage Credit: Formula E Green Motorsports BMW Nissan Green Automakers Electric Racing Vehicles Formula E electric racing

'Qashqai' so hard to pronounce even Nissan is poking fun at it

In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.
Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".
To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.