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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

As of today, Nissan has sold 50,000 Leafs in the US, 115,000 globally

Watch out, America, there are 50,000 Nissan Leaf electric vehicles prowling your streets. That's the official word from Nissan, which says it has just delivered the 50,000th Leaf – a black SL model – to Todd and Lisa Bolt in Dallas, Texas. Todd is a pastor at the Gateway Church in Southlake, where there almost two dozen Leaf drivers who call themselves the "Blessed LEAFs Club." We're not making that up. Divinely inspired or not, Todd said in a statement that the EV completely meets the family's needs and that, "I don't know why we'd buy another gas car." Last September, Nissan announced it had sold 35,000 Leaf EVs in the US so far, and the 25,000 mark came in May last year. Globally, "nearly 115,000" Leafs have been sold, which makes Nissan's workhorse the most popular EV by a long shot. To celebrate the occasion, Nissan has put together an infographic (click to enlarge) showing the cumulative effects of all those electric vehicles on the roads. While they're only estimates based on taking the actual data from the CarWings connected vehicles (which make up 55 percent of the total fleet) and extrapolating, the numbers are still impressive. Around 906,000,000 miles driven, which means 241,000 metric tons of CO2 saved from going into the air. 50,000 Leaf sales is a big deal, sure, but we're much more keen on those cleaner air figures. Read more below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN DELIVERS 50,000TH ALL-ELECTRIC LEAF IN U.S. TO TEXAS FAMILY DALLAS (May 23, 2014) -- Nissan, the global leader in electric vehicle (EV) sales, achieved another milestone this month as Dallas residents Todd and Lisa Bolt made Nissan LEAF the first all-electric model to hit 50,000 sales in the U.S. The Bolt family took delivery of their black LEAF SL earlier this month at AutoNation Nissan of Lewisville. Thanks to enthusiastic owner advocates, robust public charging infrastructure and the launch of a successful free charging promotion, Dallas – and the state of Texas – have become hot growth markets for LEAF. So far in 2014, LEAF sales in the Dallas-Fort Worth metroplex have grown by about 50 percent over the previous year, with that growth set to accelerate faster thanks in part to the introduction of a new state tax rebate of up to $2,500 on the purchase or lease of a new Nissan LEAF.

Renault taking Alpine endurance racing, enters 24 Hours of Le Mans

Renault isn't letting up with the return of its Alpine brand. After announcing a partnership with Caterham to bring a new Alpine to market by 2015 (now expected by 2016), the French firm has announced it is taking Alpine racing again in the European Le Mans Series this year - and that includes The 24 Hours of Le Mans.
It has been 35 years since Alpine last competed in Le Mans, when it won the race outright and dropped the mic as it left the pits, never to return. Before that, in the 11 years it campaigned in the most famous endurance race on the planet from 1963 to 1978, it took seven class wins.
Caterham won't be involved with the race team, however; that will be an effort spearheaded by the Signatech-Nissan team that has been running GT Academy winners in LMS racing. Alpine is preparing an LMP2 chassis that will get a 500-horsepower Nissan engine for this year's championship, with the first two named drivers being Nelson Panciatici (above right) and Pierre Ragues (above left). The third driver for Le Mans will be announced later this month when the racer is launched at the Le Castellet race track in southern France.