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Nissan goes retro with Bathurst racing livery [w/video]

At the Bathurst 1000 next month, the #23 Nissan Altima V8 Supercar will wear this throwback red, white, and blue color scheme. And as you might have guessed, the team didn't pull it out of thin air. It's derived from the colors worn by the Skyline that Jim Richards drove in the 1990 Australian Touring Car Championship – the precursor of today's V8 Supercars series. In that historic season, four-time ATCC champ Richards won two rounds in the Skyline H31 GTS-R before switching to the newer R32 GT-R and winning one more. Those three checkered flags helped Richards score his third title, and the first of three that Nissan would go on to win in the series. Richards kept that H31 and still brings it to historic racing events with what he remembers as his favorite racing livery. If there's anything we love more than old racing liveries, it's when automakers and racing teams bring them back. Whether it's the Gulf livery sported by Aston Martin at Le Mans, the Martini stripes worn by Williams in F1, or the throwback liveries Toyota recently cooked up for the GT86 (aka Scion FR-S). Nissan's done some of its own retro racing liveries as well, like the one the GT-R LM Nismo wore recently, or this one done up Down Under. Watch and listen to Nissan's Michael Caruso talk to Richards about it in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan to celebrate 25 years since first Australian Touring Car championship title at 2015 Bathurst 1000 - #23 NISMO Nissan Altima V8 Supercar to race in colors of Jim Richards' 1990ATCC-winning Nissan Skyline HR31 at 2015 Bathurst 1000 on October 8 to 112015 MELBOURNE, Australia – Nissan will celebrate its first Australian Touring Car Championship (ATCC) title by running a spectacular retro livery on its #23 Nissan Altima V8 Supercar at this year's Bathurst 1000 at Mount Panorama from October 8 to 11 in Bathurst, Australia. The #23 NISMO Nissan Altima V8 of Michael Caruso and Dean Fiore will race in the same colors as the 1990 Nissan Skyline HR31, 25 years after Jim Richards used the Skyline to win the 1990 championship. Richards raced the Skyline in six of the eight rounds of the 1990 ATCC. Richards switched to the new Nissan GT-R R32 for the final two rounds of the1990 championship, but crucially, two of his three round wins that year were with the Skyline HR31.

Renault-Nissan has sold more EVs than its next two competitors combined

Nissan may not be doing so hot with sales of its Leaf electric vehicle in the US this year, but the Japanese automaker and its France-based partner Renault still remain the gold standard of electric-vehicle sellers. Thanks to numbers crunched by the good people over at EV Sales, we learn that the Renault-Nissan Alliance has moved more than 265,000 electric vehicles around the world. That accounts for more than a quarter of all the EVs sold worldwide and is more than Mitsubishi's 11 percent share and General Motors' 10 percent share combined. Nissan and Renault surpassed the quarter-million electric-vehicle mark in June. There are shifts afoot, though. Renault-Nissan's global EV market share is only 18 percent this year, and the Alliance is losing share to companies like Volkswagen, BYD, and, to a lesser extent, BMW. That shift can be seen in this year's US sales numbers, where the Nissan Leaf has pretty much plunged down. In fact, with VW and BMW broadening their inventory of plug-in models, Germany can claim the third-place spot in the list of countries with the most "electric" automakers, after China and Japan. The US is trailing, even if many people associate electric cars with California's Tesla. On that note, both Ford and General Motors have lost electric-vehicle market share this year, while Mitsubishi has essentially tread water. GM's numbers (and Nissan's, for that matter) need some context because Americans have been holding off on purchasing a first-gen Chevrolet Volt extended-range plug-in while the automaker readies a new and improved version. All told, Japanese companies have produced the most plug-in vehicles, accounting for 39 percent of the world's market so far, while the US is responsible for about one in four electric vehicles ever made. Sales '15 % Total Sales % Renault-Nissan 44,003 18 265,205 27 VW (VAG) 28,480 12 42,743 4 BYD 25,592 11 51,338 5 Tesla 24,867 10 83,587 9 Mitsubishi 24.117 10 108,883 11 BMW 15,469 6 31,822 3 Ford 11,548 5 65,696 7 GM 11,617 4 100,818 10 Featured Gallery 2015 Nissan Leaf View 12 Photos News Source: EV Sales Green Nissan Renault Electric ev sales renault-nissan

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.