2012 Nissan Maxima on 2040-cars

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Check out Nissan's clever digital Smart Rearview Mirror

Using cameras in place of a car's rearview mirrors has long been a feature of pie-in-the-sky concept cars, although so far, it's failed to translate into the world of production vehicles. Nissan is looking to change that, though, with its new Smart Rearview Mirror.
With a flick of a switch, drivers can jump back and forth between what they'd normally see through the rearview mirror and the camera's feed from the back of the car.
The Smart Rearview Mirror blends everything we know about traditional reflective glass mirrors with a video feed from the rear of the car into a form factor that's immediately recognizable to the average motorist. With a flick of a switch, drivers can jump back and forth between what they'd normally see through the rearview mirror and the camera's feed from the back of the car. The mirror itself features an integrated LCD display with a four-to-one aspect ratio.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

This is Nissan's 2014 Detroit Auto Show concept

During a media event in Los Angeles today, Nissan flashed a few images of a new concept car that will be unveiled at the 2014 Detroit Auto Show in January. According to Shiro Nakamura, senior vice president and chief creative officer of design and brand management at Nissan, this unnamed concept has a "very strong design signature" and shows "[Nissan's] future design direction."
It's certainly quite sleek, this concept, yet specific elements like the front fascia and taillamps are evolutionary steps from what we're seeing on some of Nissan's newest products. Those rear lamps look like sleeker versions of what the Sentra wears, and that grille appears to be a more stylized version of what the next-generation Rogue has been seen sporting.
As for what, exactly, this concept previews, that's still up in the air, though our best guess is that it hints at a Maxima successor. After all, Nissan did confirm to us that a new Maxima is currently in development, and showing this concept in early 2014 lines up with our predictions that the next-generation sedan should arrive in time for the 2015 model year.