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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

France's Macron says Renault-Nissan partnership is a 'jewel' to be strengthened

TOKYO — French President Emmanuel Macron on Wednesday called for further synergies and alliances to strengthen the Renault-Nissan partnership in a global market. "The Renault-Nissan alliance is a jewel in the industry," Macron told French expatriates in Tokyo. "We created a giant which we must not only preserve but develop synergies and alliances to strengthen it in the face of international competition." His comments appeared to leave open the possibility both of a deeper integration of the 20-year-old Renault-Nissan alliance, which has been shaken by the scandal over its former chief Carlos Ghosn, and tie-ups with other manufacturers. Last month, Renault and Italian-American group Fiat Chrysler Automobiles (FCA) announced they were in merger talks. But the discussions were called off after FCA grew frustrated with the role the French state was playing, especially its need to secure agreement from Nissan over how to move the merger forward. Since the break-off of the FCA talks, Renault executives have been looking to rebuild ties with Nissan, which is keen to reduce the influence the French state has in the alliance via its 15% stake in Renault. Renault owns 43% of the Japanese automaker, which in turn holds a 15%, non-voting stake in its partner. Nissan on Tuesday threw cold water on hopes for a quick fix to strained relations with France's Renault SA , saying inequality between the partners could unravel their two-decade-old automaking alliance. Macron said on Wednesday France would remain vigilant that Carlos Ghosn's presumption of innocence and the former Renault-Nissan leader's rights to defend himself in a Japanese lawcase are respected. "It's not up to the French president to interfere publicly in a judicial case," Macron said. "Japanese justice is independent." "We will be vigilant, just like with all our citizens across the world who have to answer to the law, through consular activity, so that the defendant's rights and presumption of innocence are respected in that case."

Nissan recalls 76k Rogues for faulty fuel pumps

Nissan is recalling 76,242 units of the 2014 Rogue with production dates between June 11, 2013 and June 7, 2014, because of faulty fuel pumps. According to the advisory from the National Highway Traffic Safety Administration, the nickel plating in the part can come loose and bind up the impeller. With the pump no longer working, the vehicle might not start or there could be a stall when driving. According to the documents submitted to NHTSA (available here in PDF format), Nissan received the first report a Rogue not starting in March 2014. The automaker and fuel pump supplier Bosch monitored the situation. As more incidents occurred, they instituted this recall. Nissan is clear in saying that even if a stall occurs, electrical power remains to leave the air bags functional. To fix the problem the automaker is replacing the fuel pump on the affected Rogues with a new one at no charge to owners, and the company expects this process to begin in April. Related Video: RECALL Subject : Improper Plating on Fuel Pump may Result in Stall Report Receipt Date: APR 03, 2015 NHTSA Campaign Number: 15V197000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 76,242 All Products Associated with this Recall Vehicle Make Model Model Year(s) NISSAN ROGUE 2014 Details Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2014 Nissan Rogue vehicles manufactured June 11, 2013, to June 7, 2014. Improper nickel plating of components within the fuel pump may result in the fuel pump failing. CONSEQUENCE: If the fuel pump fails, the vehicle may stall without warning, increasing the risk of a crash. REMEDY: Nissan will notify owners, and dealers will replace the fuel pump, free of charge. The recall is expected to begin in April 2015. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2014 Nissan Rogue View 60 Photos News Source: The National Highway Traffic Safety Administration, [2]Image Credit: Nissan Recalls Nissan Safety nissan rogue