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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

About 20k Nissan Pathfinder, Infiniti JX models recalled for potentially faulty brakes

The National Highway Traffic Safety Administration has issued a recall for the 2013 Nissan Pathfinder and 2013 Infiniti JX due to a problem with the front brakes. The problem is a result of the brake torque member (a part that attaches the brake caliper to the front suspension), which was cast improperly with a structural weakness that could possibly lead to "reduced braking, increasing the risk of a crash," according to NHTSA. How, you ask? If the part breaks, the brake caliper could move position and possibly make contact with the wheel.
Around 20,000 of these sister crossovers are being recalled, but it doesn't sound like all were equipped with the faulty component. Dealers will inspect vehicles built between December 3, 2012 and January 29, 2013, and replace components from the defective batch. The recall goes into effect next month, but until then, the official recall notice is posted below with information for how owners can contact Nissan.

2014 Nissan Altima gets updated equipment, prices

The fifth-generation Nissan Altima is heading into its second year, and to mark the occasion, it's getting updated pricing, some visual and tactile enhancements and new option packages. First up are the physical changes: All 2014 Altima models will have chrome exhaust tips, revised seat cloth (when not fitted with leather) and better noise isolation. Check the option box for the new Sport Value Package, and the Altima also will come equipped with 16-inch aluminum alloy wheels, a rear spoiler and remote engine start.
But those aren't the most important updates for 2014. Nissan is showcasing the expanded functionality of its NissanConnect system, which works with Android and iPhone handsets. Applications will be introduced in the fall and launch with Google search and Facebook, later to be joined by iHeartRadio and Pandora. NissanConnect with navigation system (separate from NissanConnect applications) will be capable of running SiriusXM Travel Link for data including weather, fuel prices and movie times. In addition, there are changes to other option groups, including a revised Technology Package and a new Display Audio Package, the specifics of which can be found in the official release.
As for pricing, the changes are pretty minimal, with the base 2.5 CVT starting at $21,860 and the full-boat 3.5 SL CVT topping out at $30,660 before options and a $790 destination fee. You can compare those figures with 2013 pricing here, and see the full rundown of all the trim level prices by scrolling below.