2001 Nissan Maxima Gle Sedan 4-door 3.0l - Leather, Moonroof, Fully Loaded! on 2040-cars

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Ghosn: Restoring Mitsubishi's reputation is biggest challenge

After news that Mitsubishi falsified its fuel economy data on every vehicle it has sold in Japan since 1991, and the tumble in the company's value that followed, the troubled carmaker has an unlikely savior. Nissan has confirmed it will purchase over one third of Mitsubishi's stock, or 34 percent. The stake is valued at $2.2 billion. Ghosn says making Mitsubishi a part of the Renault-Nissan alliance will save billions in development costs. But the merger certainly isn't without challenges. "The biggest challenge is to support Mitsubishi changing itself and growing and being profitable and restoring its reputation," said Ghosn. Nissan is a natural partner for Mitsubishi, and since the fuel economy scandal escalated from discrepancies in the data regarding Mitsubishi-manufactured, Nissan-badged Japan-market vehicles, it makes sense for the company to sweep in and save the day. Nissan itself is partially owned by Renault, and Nissan has a 15-percent stake in the French automaker. Mitsubishi's chairman, Osamu Masuko says that the merger was inevitable, that it "would have happened one day" anyway, according to the New York Times. Carlos Ghosn, chairman of both Nissan and Renault, is confident they will be able to turn Mitsubishi's fortunes around. "We have the track record to make it work", Ghosn said, referring to the Renault-funded rescue of Nissan in the early 2000s. Related Video:

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Nissan GT-R goes on Rockies Alberta adventure with Epic Drives

Years after its original debut, the Nissan GT-R remains a much-feared, well-regarded entry in the sports car landscape. Sure, many of its original competitors are onto new generations these days, but Nissan has continually improved the GT-R, giving it meaningful tweaks almost every year since it came to the US market for 2009. Reviewers also just seem to keep finding things to praise about the all-wheel drive, turbocharged coupe. In this episode of Epic Drives, the GT-R proves that in addition to being a quite pleasant road trip companion around the province of Alberta, Canada, in a pinch it can go off-road to herd some horses, too.
At its heart, Epic Drives amounts to half travelogue and half driving review. So in between snaking the GT-R through some picturesque roads, host Arthur St. Antoine takes a tour of Alberta and the Canadian Rockies. If you're in the mood to take a drive in the Nissan through a landscape that blends the looks of a prairie, the Alps and fjords, then have a seat and check this video out.