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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan Canada offers box-fresh racecar for $19,998 [w/video]

Nissan is seriously emphasizing its commitment to motorsports with projects like next year's GT-R LM endurance racer at Le Mans and the company's participation with GT Academy. At least in Canada, the automaker is adding another opportunity to get people onto the track with the new Nissan Micra Cup one-make race series. Sure, the Micra might not as quick as a GT-R, but this series offers Canadians a chance to start racing for a reasonable price. Nissan claims the events have "the lowest running cost of any Canadian series," and we can't think of a cheaper turnkey new racecar in all of North America.
The cars are all based on the not-for-US Micra 1.6 S M/T model with a 1.6-litre four-cylinder engine making 109 horsepower and 107 pound-feet of torque and a five-speed manual gearbox. The only real performance upgrades are a Nismo suspension kit, new exhaust, improved brake pads and sticky Pirelli tires. For added safety, the interior is entirely stripped out and is replaced with a full roll cage with a driver protection net, FIA-approved racing seat with five-point harness, fire extinguisher and front and rear tow hooks. The whole, race-ready package will set competitors back $19,998 Canadian dollars before taxes.
The inaugural Micra Cup series begins in May 2015, and the first season is exclusively taking place in Quebec, with the promise of moving to other provinces if it's a success. Each event includes a half hour of practice, a half hour of qualifying and a pair of half-hour races. Nissan is estimating impressive fields of over 25 cars of competitors.