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Auto blog
Roller coaster or racecar, which pulls more Gs?
Tue, 15 Jul 2014Looking for a thrill? You're not the only one. You'll find kindred spirits at airfields going up for a skydive, atop bridges and towers with bungees attached to their feet and standing in line for roller coasters at the local amusement park. But you'll also find them in the paddock at the racing circuit.
So what's the commonality? G-force. It's like gravity, only in each of these cases, it's experienced by human invention. But which activity subjects your body to the greatest amount of g-force? That's what Nissan set to find out.
Before putting them back in the cockpit, Nismo sent out two of its young hot-shoes - Jann Mardenborough and Mark Shulzhitskiy - to an amusement park in the UK with a camera and a g-force meter to find out if any of the coasters could produce as much lateral gravitational force as an LMP2 racing car. See what they found in the pair of videos, below.
Renault COO Tavares dreams of running GM or Ford
Fri, 16 Aug 2013What do you do if you're in a job with no upward mobility? Admittedly, most of us just stick it out while secretly hoping our boss is sacked for all those paperclips he's been swiping, netting us a nice, shiny promotion. Then again, most of us aren't the number two at Renault, like Carlos Tavares.
Tavares is the right-hand man to Renault CEO, Carlos Ghosn, and like a lot of us, he's ready for another challenge. As Ghosn is only 59 years old and doesn't have a boss to fire him for paperclip theft, though, it's pretty unlikely that he'll be going anywhere anytime soon. Tavares doesn't seem too concerned, based on an interview he gave to Automotive News. "We have a big leader and he is here to stay," Tavares told AN.
What's surprising is where Tavares wants to go, "Why not GM? I would be honored to lead a company like GM." The Renault exec also mentioned Ford, and as AN points out, both organizations make a lot of sense. Both are led by CEOs that are approaching or are already past retirement age, and should be looking for dedicated replacements in the not-so-distant future. That doesn't mean Tavares is a shoe-in, though.
Nissan settles with FTC over misleading dune buggy ad [w/videos]
Fri, 24 Jan 2014A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.
