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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Carlos Ghosn launches initiative to help his native Lebanon

BEIRUT — Former Nissan Motor Co. Chairman Carlos Ghosn made a new public appearance in Lebanon Tuesday during which he launched an initiative with a local university to help the country that is undergoing a severe economic and financial crisis. It is GhosnÂ’s second appearance in public since he was smuggled from Japan in late December to his ancestral Lebanon. In early January, Ghosn gave a news conference in Beirut saying he fled because he could not expect a fair trial, was subjected to unfair conditions in detention and was barred from meeting his wife under his bail conditions. Ghosn declined to elaborate about the details of his arrival in Lebanon, saying it happened in “dramatic circumstances” and also refused to answer questions regarding two Americans who allegedly helped him flee Japan to Lebanon through Turkey. He also refused to talk about former Nissan executive Greg Kelly, who is standing trial in Japan. Ghosn said that the initiative with the Maronite Christian Holy Spirit University of Kaslik, USEK, titled "Moving Forward," aims to launch a top executive management program, a training center on new technologies and to support startups. “The objective is obviously serving this institution ... but also serving the country and the society,” Ghosn said in an opening speech. “If there is one specific thing that Lebanon needs it is create jobs.” “When we are developing top management, we are developing people strong enough to carry companies through this difficult time, to grow a company and to create jobs,” Ghosn said. Lebanon is mired in the countryÂ’s worst economic and financial crisis in its modern history. It defaulted on paying back its debt for the first time ever in March, and the local currency has collapsed, leading to hyperinflation and soaring poverty and unemployment. Talks with the International Monetary Fund on a bailout package have stalled. The economic and political crisis deepened after an Aug. 4, blast in Beirut that killed and wounded many and caused damage worth billions of dollars. Many Lebanese consider Ghosn as one of the countryÂ’s heroes in the diaspora who succeeded in turning troubled car companies in France and Japan into profit making ventures. Some have suggested that Ghosn should be given a governmental post in Lebanon to get the country that is notorious for corruption and mismanagement out of its troubles.

Nissan Sentra crash rating improves, now Top Safety Pick [w/video]

After a poor showing in the hands of the Insurance Institute of Highway Safety back in 2013, Nissan is back for another round of crash testing with its 2015 Sentra, and it's walking away with a Top Safety Pick. The compact sedan's small overlap front crash test rating improved from "poor" to "good", owing to internal improvements to the A-pillar, door sill and front structure, IIHS said in a statement. The dummy, in this most recent test, was at a low risk of injuries because of the structural changes. Take a look at video of the Sentra's small overlap crash test, available up top, and the official press release down below. 2015 Nissan Sentra earns TOP SAFETY PICK award ARLINGTON, Va. - The 2015 Nissan Sentra has improved from a poor to good rating in the Insurance Institute for Highway Safety's small overlap front crash test, qualifying for the TOP SAFETY PICK award. The small car's front structure, A-pillar and door sill were modified to reduce intrusion in small overlap crashes. In addition, the side curtain airbag was lengthened to protect the driver's head. In the latest test, the driver space was maintained well, with maximum intrusion of less than 5 inches at the lower door hinge pillar. The dummy's movement was well-controlled. The head hit the front airbag and stayed there until rebound, while the side curtain airbag had enough forward coverage to protect the head from contact with side structure and outside objects. Measures taken from the dummy indicate a low risk of injuries in a crash of this severity. In contrast, the 2013-14 Sentra didn't hold up as well in the test. Intrusion measured as much as 13 inches at the lower hinge pillar. The dummy's head slid off the left side of the frontal airbag, and the side curtain airbag didn't offer adequate coverage. Measures from the dummy indicated that injuries to the left leg would be possible in a crash of this severity. Introduced in 2012, the small overlap test replicates what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or a utility pole. The Sentra's good ratings in the moderate overlap front, side, roof strength and head restraint tests carry over to the 2015 model year. To qualify for the 2015 TOP SAFETY PICK award, a vehicle must have good ratings in those four tests and a good or acceptable rating in the small overlap test. Related Video: