2011 Nissan Leaf Sl Luxury Package on 2040-cars

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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

2016 Nissan GT-R gets 45th Anniversary Gold Edition

The Nissan GT-R is going for the gold again in 2016 after 2012's special Usain Bolt one-off. This time the precious metal paint job is going on just a few more cars to celebrate the 45th anniversary of the original Skyline GT-R. The 45th Anniversary Gold Edition of the GT-R paints the Premium trim of the twin-turbocharged sports coupe a somewhat subdued golden shade called Silica Brass. The VIN plates are in a similar hue, and there's a commemorative plaque on the center console. Nissan spokesperson Dan Passe tells Autoblog that based on projections, the company plans to sell 30 or fewer anniversary editions in the US. The special models carry an extra $1,000 on top of the Premium's starting $101,770, plus a destination charge of $1,595 on all vehicles. Because of the limited numbers, Passe recommends interested customers place an order through dealers soon. The anniversary edition isn't the only thing new to the lineup, though. The Premium and Black Edition models both get an extra five horsepower to push output to 550 hp, but the the Nismo remains unchanged with 600 hp and 481 lb-ft. The Premium trim also now wears 20-spoke forged aluminum wheels from Rays to replace the earlier 10-spoke design. One thing not changing for the GT-R is the pricing, after going north of $100,000 for the 2015 model year. The Black Edition still retails for $111,510 and $149,990 for the Nismo. Related Video: NISSAN ANNOUNCES PRICING FOR 2016 GT-R 16/03/15 from Nissan Pricing remains unchanged for 2016; GT-R Premium and GT-R Black Edition receive five additional horsepower; GT-R Premium adds new 20-spoke wheels NASHVILLE, Tenn. – Nissan today announced pricing for the 2016 Nissan GT-R supercar, which is on sale now at select Nissan dealers in the United States. Prices* for the three 2016 GT-R models remains unchanged from last year, despite several significant enhancements, including: Additional five horsepower for the GT-R Premium and GT-R Black Edition All-new 20-spoke wheels for the GT-R Premium New 45th Anniversary Gold Edition, featuring a special exterior paint color The 45th Anniversary Gold Edition, built off of the GT-R Premium model, commemorates the GT-R's long heritage of world-class high performance. Featuring a special gold paint color, the limited edition model also includes a special gold-tone VIN plate located inside the engine compartment and a special commemorative plaque on the interior center console.

Chinese-designed Nissan Lannia Concept debuts in Beijing

Nissan showed off a stylish new concept car to the assembled crowds of media at the Beijing Motor Show. The Lannia Concept is... well, it's not that easy to describe. It's kind of a sedan, only it looks a bit like a fastback from the rear. But for a twist, it has an ever-so-small rear deck. Regardless of how we'd classify it, it's a seriously sharp piece of styling, thanks to its unique shape and flowing character lines.
If the Lannia's styling appears familiar, it's because we've sort of seen it before. There's more than a little bit of inspiration from the Friend-Me Concept. The Lannia's overall shape is similar to the Friend-Me, while both the front and rear clips look decidedly more production ready. Considering this evolution, we shouldn't rule out a production Lannia in the next few years. And if Nissan's product boss, Andy Palmer is any indication, the new model might not be limited to China.
"It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world," Palmer said in a statement. If Nissan can keep this sharp styling, this could prove a compelling buy in a number of markets.