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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan's autonomous cars could drive in US first, maybe by 2020

Future shock could be just six short years away, and coming first to the US. Nissan says it might start making autonomous versions of its cars available in the US by 2020, before the tech hits the road in other countries. The Japanese automaker is in extensive discussions with regulators from California, the best-selling state for the Leaf battery-electric vehicle, for allowing self-driving vehicles to be on its roads, Hybrid Cars says, citing a conversation with Nissan executive Andy Christensen at the recent Detroit Auto Show. Many decisions need to be made between now and then, given the hurdles related to issues such as regulations, liability, safety and technology - and Christensen said the first wave of self-driving vehicles would be able to do their thing only on the highway. The vehicle of choice is most likely to be the Leaf because it's completely battery operated, making the conversion to autonomy that much easier. Last summer, Nissan chief Carlos Ghosn first promised production autonomous cars by 2020. The automaker has teamed up with MIT, Stanford, Oxford and others to extensively test its "Autonomous Drive" concepts since then. Late last year, Nissan tested a self-driving Leaf on Japanese public roads. Nissan is not alone promoting autonomous driving as a way to increase safety, fuel economy and traffic flow, just some of the reasons why the idea may be the wave of the nearer-than-we-thought-future. For example, the company says 93 percent of accidents are caused by driver error.

This new Renault would make a great Nissan Maxima wagon

A new Renault station wagon wouldn't ordinarily show up on our radar. But this one gets us thinking. It's the new Talisman Estate, and we can't help but wonder if it wouldn't make a good addition to Nissan's North American lineup. If you recognize the name, you may recall that Renault launched the Talisman sedan on the other side of the pond last summer. At the time, we noticed some striking similarities to the Maxima sedan we get here, though Nissan told us the two were unrelated. But that wouldn't necessarily stop the wagon from sporting a different badge on the nose and making the transatlantic journey to American showrooms. The long-roofed version of the Talisman measures 191 inches long making it only a little longer than the BMW 3 Series Sports Wagon we get here, while riding on the same 110-inch wheelbase. But where the Bimmer offers up to 53 cubic feet of cargo space, the Renault can fit nearly 60. It also boasts electronic dampers and four-wheel steering to keep it light on its toes, and offers a selection of four-cylinder gasoline and diesel engines ranging from 110 horsepower up to 200. Related Video: Featured Gallery Renault Talisman Estate View 31 Photos News Source: Renault Nissan Renault nissan maxima