2015 Nissan Gt-r Black Edition on 2040-cars

Auto blog

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Racers spark up the night at Spa 24 Hours

By not hosting the top, factory-supported LMP1 endurance machines, the Spa 24 Hours doesn't carry quite the same level of prestige as the 'round-the-clock challenge of Le Mans. The Belgian event certainly shouldn't be ignored, though. Rolling through big elevation changes in the verdant forest, the famous circuit is one of the most beautiful places in the world to hold a race. It offers a real test to drivers, too, with corners like the famous uphill flick at Eau Rouge. In preparation for this year's event on July 25, Nismo is presenting this fantastic collection of short clips from last year's running. The video highlights some wonderfully artistic slow-motion shots of the cars taking on the course. Rather than just putting the sole focus on the company's own GT-Rs, Nismo includes glimpses at the vast array of machines competing in the race, including cars from Mercedes-Benz and Audi. As the sun falls and the track is bathed in darkness, eventually all you can discern are headlights and sparks erupting from the cars as they snake up Eau Rouge. Motorsports fans know that the sport can be beautiful when it's captured from the right angle, and Nismo's editors definitely find those fantastic shots for this minute of video.

Nissan to present Vision Gran Turismo concept at Goodwood?

Power up your PlayStation and pop in any edition of Gran Turismo and you'll have hundreds of cars to choose from. But arguably few have managed to bridge the gap between that virtual world and reality than Nissan.
The Japanese automaker is the one responsible for putting the best gamers behind the wheel of actual race cars with its GT Academy, co-sponsored by Nissan and Gran Turismo. Yet while the likes of Mercedes-Benz, BMW, Volkswagen and Mitsubishi have already revealed their Vision Gran Turismo concepts specifically designed for the game, Nissan has been left behind. And as it is apt to point out in its latest infographic, that's not a position to which it's accustomed.
The graphic outlines all 148 Nissan vehicles you can drive in Gran Turismo, but leaves the last one under wraps, identified only by the date June 10, 2014. That's this Tuesday, when Nissan is hotly anticipated (thanks in no small part to the Tweet below from Nissan VP Andy Palmer) to reveal its own Vision Gran Turismo concept at the Goodwood Festival of Speed.