2014 Nissan Gt-r Black Edition on 2040-cars

Auto blog

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

2016 Nissan Titan further teased ahead of Detroit debut

Nissan is less than a week away from finally unveiling the 2016 Titan at the 2015 Detroit Auto Show on January 12 after months of teasing. Unfortunately, the latest video in Nissan's Truckumentary series about the Titan's engineering comes off a bit dull. It mostly focuses on the trucks American heritage rather than on its capabilities. However, the clip does drop a few hints about the 5.0-liter Cummins diesel V8. The company not only wants to keep fuel economy high but also focus on giving drivers a deep well of power that's ready at any time. The engine is rumored to offer over 300 horsepower and about 550 pound-feet of torque. The best part of this video's release is the accompanying gallery (below) showing the test truck from practically every angle. It's still covered in camouflage, but the front grille appears much more upright compared to previous spy shots. A final interesting tidbit comes in the text at the very end of the clip where Nissan reveals the Titan isn't expected to go on sale until late 2015.

Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad