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Deltawing takes out second ad targeting Nissan amidst design lawsuit

Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.

2016 Nissan Titan endures more torture testing

The burly, next-gen 2016 Nissan Titan XD made its big debut at the 2015 Detroit Auto Show and promised to launch later in the year with multiple bed lengths, several cab configurations and the choice of a Cummins 5.0-liter diesel V8 pumping out 310 horsepower and 555 pound-feet of torque. While we wait for the truck to arrive at dealerships, the brand is continuing to tell the pickup's development story through the Titan Truckumentary series of shorts videos. Nissan has already used the clips to look back at its pickup history, but the latest entry puts the focus directly on the new Titan, specifically, its torture testing during development. One trial bounced the truck around for months on a durability machine to simulate 370,000 miles of rough driving. Although, the true fun comes from watching the real-life evaluations where engineers slam the model into curbs and drive it off ledges to see what it can take.

Renault-Nissan has sold more EVs than its next two competitors combined

Nissan may not be doing so hot with sales of its Leaf electric vehicle in the US this year, but the Japanese automaker and its France-based partner Renault still remain the gold standard of electric-vehicle sellers. Thanks to numbers crunched by the good people over at EV Sales, we learn that the Renault-Nissan Alliance has moved more than 265,000 electric vehicles around the world. That accounts for more than a quarter of all the EVs sold worldwide and is more than Mitsubishi's 11 percent share and General Motors' 10 percent share combined. Nissan and Renault surpassed the quarter-million electric-vehicle mark in June. There are shifts afoot, though. Renault-Nissan's global EV market share is only 18 percent this year, and the Alliance is losing share to companies like Volkswagen, BYD, and, to a lesser extent, BMW. That shift can be seen in this year's US sales numbers, where the Nissan Leaf has pretty much plunged down. In fact, with VW and BMW broadening their inventory of plug-in models, Germany can claim the third-place spot in the list of countries with the most "electric" automakers, after China and Japan. The US is trailing, even if many people associate electric cars with California's Tesla. On that note, both Ford and General Motors have lost electric-vehicle market share this year, while Mitsubishi has essentially tread water. GM's numbers (and Nissan's, for that matter) need some context because Americans have been holding off on purchasing a first-gen Chevrolet Volt extended-range plug-in while the automaker readies a new and improved version. All told, Japanese companies have produced the most plug-in vehicles, accounting for 39 percent of the world's market so far, while the US is responsible for about one in four electric vehicles ever made. Sales '15 % Total Sales % Renault-Nissan 44,003 18 265,205 27 VW (VAG) 28,480 12 42,743 4 BYD 25,592 11 51,338 5 Tesla 24,867 10 83,587 9 Mitsubishi 24.117 10 108,883 11 BMW 15,469 6 31,822 3 Ford 11,548 5 65,696 7 GM 11,617 4 100,818 10 Featured Gallery 2015 Nissan Leaf View 12 Photos News Source: EV Sales Green Nissan Renault Electric ev sales renault-nissan