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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Renault planning a Tata Nano rival. Again.

Four years ago, Renault confirmed that it would partner with India's Bajaj Auto to develop a rival to the Tata Nano. At the time, as everyone waited for the Tata Nano to arrive, you could have used a Richter scale to measure the tremors the executive suites of any automaker with an interest in the low end of emerging markets. Then the Nano, still the cheapest car in the world, didn't sell so well - at the end of last year its sales were just six percent of its most conservative projections - and everyone seemed content to let Tata spend the money to figure out if there really was a market for the cheapest car in the world.
Renault believes there is, kind of. Automotive News Europe reports that it will partner with Nissan to build two low-priced cars for emerging markets, one for €3,000 ($3,888 U.S.) and another for €5,000 ($6,400 U.S.). The price of the least expensive offering is nearly $1,400 more than a Nano, which costs $2,500, and that can't be considered a small sum in comparison. But one of the hindsight knocks on the Nano has been that even in emerging markets buyers don't want a car whose biggest lure is that it is cheap; they'd rather give their aspirations a bit more of a workout.
Renault's offerings are scheduled to hit the non-Western market in late 2014, which is coincidentally the same year that will see the return of the budget-minded and emerging-market-specific Datsun nameplate. They'll be built in Renault facilities in Chennai, India, with no mention made of Bajaj this time around.

'Gran Turismo' movie trailer: No surprises, but more cars onscreen is a good thing

More movies about cars and racing is always a good thing in our book. The first trailer for the "Gran Turismo" movie dropped today, and while it focuses a lot on the gaming backstory, it looks like there will be a decent amount of actual wheel-to-wheel action as well. The movie is, of course, based on the hugely popular PlayStation series of video games. Now in its seventh installation, it revolutionized the racing game world with its massive library of playable cars, digitization of real tracks, and sound effects recorded from actual exhaust notes. Unlike other recent video games that have been adapted into blockbuster movies or TV shows with actual depth, "Gran Turismo" the game doesn't have a plot.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The movie follows the real-life story of Jann Mardenborough, a British "Gran Turismo" player who in 2011 became the youngest winner of the Nissan GT Academy. The program funnels gamers into real driver's seats, and Mardenborough beat out 90,000 global contestants. He's gone on to compete in the 24 Hours of Le Mans, the British GT Championships, and Formula E.  In the trailer we see what is likely a heavily dramatized version of the events. Mardenborough (Archie Madekwe) faces skeptical parents, skeptical driving instructor Jack Salter (David Harbour of "Stranger Things''), and a skeptical rival who doesn't believe gamers can really race (Josha Stradowski). About the only one who does believe in him is Danny Moore (Orlando Bloom), a marketing exec based on GT Academy head honcho Darren Cox. An obligatory love story is also wedged in there.  Since the real GT Academy was sponsored by Nissan, when Mardenborough graduates to real cars we see plenty of R35 GT-Rs, a 370Z NISMO, and a Ligier-Nissan LMP racer. Mardenborough's rival's car is perfectly cast as a chrome gold-wrapped Lamborghini Huracan. Background cars include an Audi R8, Porsche 911, Ferrari 458, and more. Surprisingly, there's no new Nissan Z, even though it seems like it would be the perfect car to include in a movie like this. The trailer reveals almost entirely how Mardenborough will overcome the odds, not that the end would have taken a genius to guess. At the same time, motor racing is an inaccessible sport for the average consumer.