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Nissan Altima getting major refresh for 2016?

Nissan hasn't let the latest Altima languish since introducing the midsize sedan. In the last two model years, the company has improved the vehicle's infotainment system and slightly bumped the V6's fuel economy, among other tweaks. But the upcoming mid-cycle refresh may bring the most drastic changes yet, according to the company's product planning exec. Nissan styling boss Shiro Nakamura previously suggested that the refreshed Altima might take some design inspiration from the latest Murano and the Sports Sedan Concept. The move would give the midsize sedan a sportier look and presage an even more aggressive shape for the next-gen model. Nissan North America product planning boss Pierre Loing confirmed to Automotive News that some styling changes are on the way for the Altima for the 2016 refresh, and the sedan is getting updated tech, too. He even hinted that the model's already impressive 38-miles-per-gallon highway fuel economy may see a bump, as well. "We're going to do something significant for the Altima for the midcycle," said Loing to Automotive News. Although, the updates might not go as far as the updated 2015 Toyota Camry's roughly 2,000 new parts, he suggested. The decision to put so much work into the updated Altima comes partially from its position in the midsize market. While the sedan segment is losing ground to crossovers, it's still a big part of the industry, and the Altima is gaining steam. The Nissan's sales were up 4.7 percent to 335,644 units in 2014, according to Automotive News, compared to 388,374 for the Honda Accord and 428,606 for the Toyota Camry. News Source: Automotive News - sub. req.Image Credit: Nissan Design/Style Nissan Sedan refresh

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Daimler and Nissan to build luxury cars at new plant in Mexico

A few years back, when Daimler was looking for a partner to spread the cost of development of small cars, it agreed to collaborate with Nissan on future products, such as vehicle platforms and drivetrains. The latest development in the collaboration concerns the assembly of small luxury cars for Infiniti and Mercedes-Benz at a Nissan plant in Mexico, two unnamed sources told Reuters.
The plant in question, Aguascalientes, is a $2 billion project that will open later this year next to an existing Nissan factory. The upcoming Infiniti Q30 four-door hatchback is expected to be built there, possibly alongside the Mercedes GLA-Class, which is one of several candidates Mercedes is considering to build at this facility, Reuters reports. The GLA will debut at the Frankfurt Motor Show this month, and initial production of the model will take place in Germany. The Q30 could follow a similar path, with assembly starting at Nissan's Sunderland plant in the UK, and then expanding to Aguascalientes later on.
The underlying platform of the Q30 and GLA, codenamed New Generation Compact Car (NGCC), was developed by Daimler. The Q30 would be the first Infiniti produced under the automakers' agreement. Last year, Nissan agreed to make engines that would find their way into Mercedes and Infiniti vehicles.