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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Nissan Leaf gets B mode standard, new MorningSky Blue color

The Nissan Leaf is getting a few updates for the 2015 model year, some functional, some purely aesthetic. The appearance options will be made available later than the rest, and include a new exterior color called MorningSky Blue, as well as standard 17-inch aluminum alloy wheels for the SV trim level. In terms of driving, the 2015 Leaf gets a dedicated B-mode for every trim level, including the base S car (it was formerly only available in the SV and SL levels). This provides more aggressive regenerative braking when the driver is not on the accelerator - perfect for making the most of those downhill grades. Now every Nissan Leaf includes Normal, Eco-Mode and B-Mode, regardless of trim level. SV and SL trim levels also get a couple new convenience features. For those who find it impossible to disconnect while driving, the Hands-Free Text Messaging Assistant allows them to communicate without taking their eyes off the road, taking their hands off the wheel or risking a distracted driving ticket (perhaps you might want to rethink using it, though). Additionally, SV and SL customers will Voice Destination Entry to make spontaneous rerouting to the theme park a little easier. Of course, a lot of other Nissan cars got some cool upgrades this year. The Quest, NV200 Compact Cargo and V6-powered Altima, for instance, eke out another mile per gallon highway and combined. See what's new in the Leaf and the rest of the Nissan lineup in the press release below. The 2015 Nissan Lineup: Charting the Changes Nissan's U.S. sales have significantly outperformed the industry in 2014, up 12.7 percent CYTD through June. Sales have been led by the recently redesigned Altima, Rogue and Sentra – along with other models such as LEAF (+29.4%), JUKE (+44.9%), Frontier (+22.6%) and NV200 (+439.3%), which have shown strong results month after month. This gives the Nissan lineup great momentum heading into the 2015 model year. Headlining the changes for 2015 is the upcoming launch of the all-new Nissan Murano (due in late 2014). As the halo vehicle for Nissan's expanding range of bold crossovers and SUVs, the dramatic 2015 Murano features a new V-motion front end, LED boomerang lights and a unique "floating" roof. Murano's breakthrough exterior design carries into the interior, which offers an engaging social lounge feel through features such as advanced NASA-inspired Zero Gravity front and outboard rear seating and oversized Power Panoramic Moonroof.

Recharge Wrap-up: Nissan Leaf brake investigation, EV market will grow in China

Electric vehicles are expected to significantly cut into the gasoline-powered vehicle market in China. According to analysts at Frost & Sullivan, gas vehicles will drop to 94.9 percent of the market, while EVs will reach 4.2 percent by 2020. China's EV incentives, as well as a push in technology innovations, are credited for the rising popularity of plug-in cars. Despite awareness issues and supply shortages holding EVs back, "the Chinese powertrain market will remain buoyant, with increased customer purchasing power and self-esteem needs triggering vehicle sales," according to Frost & Sullivan researcher Ming Lih Chan. The big winners in this equation will be the suppliers of EV components in China. Read more in the press release below. The Canadian government is investigating possible brake failure issues with the Nissan Leaf. The Transport Canada investigation will look at 2013 to 2015 models, which could be experiencing brake malfunctions in severe cold weather. In the US, drivers have reported problems such as aggressive response to driver input and jerky braking, with some problems going away when the weather got warmer. NHTSA hasn't begun an investigation of its own, so far. Read more at Hybrid Cars. Sunspeed Enterprises has started an Indiegogo campaign to fund the installation of EV chargers along the Pacific Coast Sun Trail. As part of creating a 700-mile network of EV Infrastructure along the Pacific Coast Highway, this particular campaign is helping pay for a charging hub powered by renewable energy at the Madonna Inn in San Luis Obispo, California. Donors will receive rewards such as shirts and mugs, as well as charging credits and discounts. At the highest level, a $10,000 donation will net the donor free charging for life at any Sunspeed charging hub. Learn more at Indiegogo. Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: Frost & Sullivan, Hybrid Cars, Transport Canada, Indiegogo Green Recalls Nissan Safety Electric recharge wrapup