Sl 4.0l 4x4 Tow Hooks Roof Rack Leather Alloy Wheels Bed Liner Moonroof 4wd on 2040-cars

Auto blog

2015 Nissan Micra is your cheapest new car, Canada

Canadians looking for a brand-new car on the cheap, take note. This is the 2015 Nissan Micra, and it will arrive at dealerships this spring boasting a starting price of $9,998 Canadian dollars (circa $9,100 US), well under the $11,898 asked for a 2014 Versa Sedan.
Of course, that ultra-low asking price isn't for a fully loaded model. The Micra will arrive in the Great White North in three trims - S, SV and SR - with the buyer's choice of a five-speed manual or a four-speed automatic. A 109-horsepower, 1.6-liter four-cylinder is the sole engine choice. There will also be a number of accessory options that should allow some personalization for the small cars, with Nissan claiming that things like door handle finishers and mirror caps will be available in five different colors (plus chrome) for under $200.
"At Nissan, we understand the need in Canada for small, urban-friendly cars that are fun to drive and express their driver's personality. With Micra, we're delivering a proven global vehicle at a very attractive price - it's going to make a huge impact on the market," said Christian Meunier, the President of Nissan Canada.

Nissan reviving Pulsar name for Euro market

The Nissan Pulsar doesn't have what we'd consider a rich history in the US, other than on some models decades ago. However, the nameplate has been part of the Nissan lineup globally since 1978 and has proven popular in Asia and Australia. Now, the brand is teasing a five-door hatch to revive the name and hit European showrooms this fall.
The new Pulsar will be built at the company's recently renovated factory in Barcelona, Spain. It's not clear from the teaser whether this is the same model that is already sold in other parts of the world or a brand new vehicle. Although, Nissan says in the announcement that the car "has been designed to meet the specific demands of European car buyers."
With competitors like the Volkswagen Golf and Ford Focus, the European five-door hatch market is seriously competitive. It will be interesting to see if Nissan will have something special to bring to the table. Scroll down to read Nissan's full teaser about its latest hatchback in Europe.

Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico