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Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad

Nissan battery breakthrough to double Leaf EV range within a few years

The Tesla Model S might be the headline-grabber of the electric vehicle world, but the Nissan Leaf is the segment's secret star. With over 130,000 sold worldwide since its introduction and record US sales in 2014, the little hatchback has helped its parents at the Renault-Nissan Alliance to sell over 200,000 EVs since 2010. With that much success in the EV business, there's no reason for the automaker to stop now, and according to CEO Carlos Ghosn a huge technological breakthrough is on the way to make plug-ins an attractive choice for more drivers than ever before. In an interview on Japanese TV, Ghosn confirmed that Nissan has a new battery that could allow for over 400 kilometers (249 miles) of range. New batteries could "very soon take the issue of range off of the table." – Jeff Kuhlman Ghosn was tight-lipped on the details of the tech, but Daily Kanban dug deeper. An unnamed Nissan engineer confirmed that the roughly 250-mile range would be for a Leaf-sized vehicle – a massive leap over the hatchback's current EPA-rated max of 84 miles or 124 miles in Europe. The battery reportedly offers twice the capacity, while bringing weight and costs down compared to the present version. "Commercial applications could be no more than one model cycle away," said the anonymous worker, making the innovation sound even more tantalizing. Lending even more credence to this major battery innovation, Nissan spokesperson Jeff Kuhlman told Daily Kanban: "We continue our R&D efforts because we believe that we can do more with battery electric, and very soon take the issue of range off of the table." Renault-Nissan is betting a huge portion of its chips on the future of battery electric vehicles. The company even tried stuffing a 48-kilowatt hour pack into a Leaf for an event in Spain last year. While not its primary focus, the automaker is hedging its bets slightly by working with Daimler and Ford on fuel cell innovations, as well.

Nissan and Mitsubishi reportedly working on a 1-ton pickup for the U.S.

We can probably consider it a testament to how far ex-Nissan Renault CEO Carlos Ghosn veered the conglomerate off the straight and narrow that Nissan continues to restate its global aims. Four years ago, Ghosn successor CEO Makoto Uchida announced Nissan Next, part of the plan's global initiatives to "[Focus] on global core model segments including enhanced C and D segment vehicles, electric vehicles, sport cars," "Introduce 12 models in the next 18 months," and "[Expand] presence in EVs and electric-motor-driven cars, including e-POWER, with more than 1 million electrified sales units expected a year by end of FY23." About 18 months later, the automaker expanded on detail with Ambition 2030, which would invest 2 trillion yen ($13.2 billion U.S.) through 2026, part of which would pay for launching 23 new electrified models, 15 of those pure-electric and planned to hit the market by 2027. It's been a tough row to hoe. Now, at the end of Nissan's fiscal year in March, Uchida announced a revised business plan called The Arc. This would put 30 new models on the market by the end of fiscal year 2026 (March 2027), 16 of which will be electrified. Note the climbdown: Ambition 2030 wanted to put 23 electrified vehicles on the market, 15 of them pure-electric, The Arc wants 30 total vehicles, 16 electrified, eight of them pure-electric. A report in Automotive News says one of those BEVs could be an electric one-ton pickup that Nissan will develop with Mitsubishi for the North American market, as well as a plug-in hybrid powertrain that will power an unknown body style and could also serve the pickup. The PHEV would come first, no surprise based on trends in the EV market. Mitsubishi would develop the PHEV powertrain, perhaps an evolution of the system sold in the Outlander PHEV here and the Eclipse Cross PHEV in international markets like Australia. Bringing a PHEV would give Mitsu a third plug-in model, and give Nissan a second to go along with the China-specific Venucia-brand PHEV that launched last year. Beyond giving Nissan a much needed hybrid to sell in the U.S. — the automaker doesn't sell any here now — it would give Mitsubishi dealers some much needed new product.  The pickup, on the other hand, would employ Nissan's EV expertise. It's planned for our market sometime between March 31, 2027, and the same date in 2031. This could make it a part of Nissan's planned family of next-gen modular EVs that debut after the eight models coming by 2026.