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Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.

Nissan GT-R LM hobbled by 'very minor' issue during Sebring test

We're always going to have a soft spot for the Rolex 24 at Daytona. It marks the start of the endurance racing season, after all. But it's the endurance racing circus' three-hour drive south for the annual to-do at Sebring International Raceway that really sets our hearts aflutter. That's because Sebring is generally used by the biggest teams as a tune-up for June's 24 Hours of Le Mans. The Floridian race might only be half as long, but the sheer brutality of the racing surface makes it a great test of a racer's durability, hence why it's a popular stop on the way to France. As it turns out, it was the track's roughness that was the reason Nissan decided to piggyback on one of Audi's tests at the south Florida circuit, Autosport reports. But an issue "to do with the engine mounting" on the front-engined GT-R LM racer sidelined the team. "It was actually a very minor thing, but we just don't have a spare here," Technical Director Ben Bowlby told Autosport. "We've spent a lot of time at Austin, which is very smooth, so we wanted to come to a particularly harsh environment like Sebring." While it seems rather silly to test somewhere in an attempt to "accelerate the durability cycle" without packing a full complement of spares, the rough surface of Sebring has a tendency to wreak havoc with even the most reliable of parts. Nissan did manage to run a total of 68 laps over the course of two days, with drivers Marc Gene and Olivier Pla at the wheel. At present, Nissan won't be running the GT-R LM in the actual 12 Hours of Sebring – it's first race outing will instead be at the 6 Hours of Silverstone, running next month. Related Video: