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In his own words: Carlos Ghosn on why EVs rule

That's a nice little dig at hydrogen fuel cell technology, Mr. Ghosn. The Nissan chief, long a champion and heavy-duty investor of electric-vehicle technology, wrote an essay on his LinkedIn Influencer page on why EVs are the theoretical wave of the future. It's obviously not an unbiased opinion, but he makes his points clearly. Ghosn points out that "refueling" costs per mile for EVs are about 70 percent less than gasoline and more than 60 percent less than hybrids. He cites the rapidly growing network of plug-in vehicle charging stations that are eliminating "range anxiety" with at least some folks, and notes that the fastest growing US plug-in vehicle market is, of all places, Atlanta. Additionally, Ghosn, near the bottom of the post, says that a plug-in vehicle charging station can be deployed for as little as $2,000, while building a hydrogen station costs about $2.5 million. Pretty clever. Nissan's sales numbers appear to give Ghosn's confidence some clout. Through November, sales of the Leaf in the US surged 35 percent from a year earlier to more than 27,000 units. Globally, Nissan says the Leaf's sales are up 20 percent this year. Check out Ghosn's own words below. Zero-Emission Cars: Both Consumers and the Environment Win Last month, the Renault-Nissan Alliance sold its 200,000th zero-emission car. The Nissan LEAF, which we launched four years ago, is by far the top-selling electric vehicle worldwide. Sales are up 20 percent this year. Together with the Renault ZOE and other zero-emission vehicles in our lineup, Renault-Nissan's EVs have been driven about 4 billion kilometers – enough to circle the earth 100,000 times. They are the world's first and most successful mainstream, mass-marketed EVs. Why are more people switching to EVs? The reasons are clear: EVs are convenient: They can be refueled at home or at the office from multiple energy sources, including the increasing amount of clean energy from solar or wind power. Imagine never stopping at a gasoline service station because you wake up to a "full tank" every day. This is one of the top things EV owners enjoy about their cars. EVs are economical: Even with gasoline prices falling, Consumer Reports recently estimated operating costs of a Nissan LEAF in the United States at 3.5 cents a mile, compared with 11.9 cents for a subcompact gasoline car or 8.6 cents for a hybrid. EV owners typically save on their insurance policies, because insurers view EV drivers as a lower risk.

Nissan Titan Truckumentary looks back through the brand's trucks [w/video]

In a prologue last month, Nissan promised us more of its Titan Truckumentary in December, and here it is. This is a set-the-stage episode, surveying the brand's truck history in the US from the 1960 Datsun 1200, one of the first vehicles it sold here, to the first truck it manufactured here in 1983 in Smyrna, TN, to the nineties Hardbody and the 1999 SUT Concept, among others. Pickup-truck-lifer Brent Hagan, the product planner for the next-generation Titan - designed and engineered in the US - is our tour guide for this episode. If anything, after watching this video all we could think was, "Nissan, please bring back the good old days."

Nissan will restore Craigslist Maxima, display at headquarters [w/video]

Nissan showed that it had a great sense of humor when it bought Luke Aker's beat-up 1996 Nissan Maxima GLE for $1,400 back in December based solely on the quality of his tongue-in-cheek sales video.
Aker's Maxima had been thoroughly driven. It needed a strap to keep its hood closed, had front end damage, a missing turn signal and shredded leather seats. Of course, like Aker said in his ad, the car was still "fully loaded with an engine, wheels, tires and an automatic transmission." How could Nissan resist?
After buying the car, Nissan teamed up with MotorAuthority to decide what to do with it. The winning idea was to restore the car to its proper condition and display it at Nissan North America headquarters in Franklin, TN, with Aker's video playing nearby. According to MotorAuthority, the car has finally made it there, and its rebirth will begin soon. Nissan is not sure when the car will go on display.