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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan installs 1,000th CHAdeMO fast charger in Europe

While the European Union hasn't been very supportive of CHAdeMO stations, the fast chargers are seeing significant growth in the European electric vehicle (EV) infrastructure, with Nissan installing number 1,000 at the Roadchef Clacket Lane Services in Surrey, UK recently. In the past year, the number of CHAdeMO fast chargers nearly doubled in Europe, starting from about 600 stations in early 2013, and that's helping make EVs more useful. Nissan says that installation of a CHAdeMO station along Norway's E18 highway increased EV use eightfold there in the 18-month period after that station was installed. The new CHAdeMO station in the UK is available to use for free and, like other CHAdeMO stations, can charge a Nissan Leaf or other compatible EV up to an 80-percent charge in just under 30 minutes. Japanese automakers like Nissan and Mitsubishi are dedicated to the CHAdeMO but German and US automakers continue to support a competing technology in Europe and abroad, the SAE Combo DC fast charger. Tesla Motors has covered all the bases as it rolls out its $1,000 CHAdeMO adapter for its Supercharger stations. Nissan worked with Ecotricity, a UK green energy firm considered to be a pioneer in EV charging, for the Surrey installation. Nissan says that installing it on the M25 highway south of London helps EV drivers gain easy access to Kent and onward into Europe on one of the busiest roads in Europe. That will help drivers of the Leaf and the upcoming Nissan e-NV200 electric van to quickly extend their journeys, said Jean Pierre Diernaz, Nissan's director of electric vehicles, in the press release available below. 1,000th CHAdeMO standard quick charger installed in the UK UK has 18% of Europe's electric vehicle quick chargers Charger provides free, zero carbon electricity from Ecotricity Chargers recharge electric cars from 0-80% in 30 minutes Nissan has announced 1,000 CHAdeMO quick chargers have now been installed in Europe with the commissioning of the charger at the Roadchef Clacket Lane Services in Surrey, UK. The fast charging unit can recharge the batteries of compatible* electric vehicles - including the 100% electric Nissan LEAF - from zero to 80 percent charge in just 30 minutes, and at zero cost. The installation of the fastest type of chargers dramatically increases the uptake and usage of electric vehicles.

Nissan battery breakthrough to double Leaf EV range within a few years

The Tesla Model S might be the headline-grabber of the electric vehicle world, but the Nissan Leaf is the segment's secret star. With over 130,000 sold worldwide since its introduction and record US sales in 2014, the little hatchback has helped its parents at the Renault-Nissan Alliance to sell over 200,000 EVs since 2010. With that much success in the EV business, there's no reason for the automaker to stop now, and according to CEO Carlos Ghosn a huge technological breakthrough is on the way to make plug-ins an attractive choice for more drivers than ever before. In an interview on Japanese TV, Ghosn confirmed that Nissan has a new battery that could allow for over 400 kilometers (249 miles) of range. New batteries could "very soon take the issue of range off of the table." – Jeff Kuhlman Ghosn was tight-lipped on the details of the tech, but Daily Kanban dug deeper. An unnamed Nissan engineer confirmed that the roughly 250-mile range would be for a Leaf-sized vehicle – a massive leap over the hatchback's current EPA-rated max of 84 miles or 124 miles in Europe. The battery reportedly offers twice the capacity, while bringing weight and costs down compared to the present version. "Commercial applications could be no more than one model cycle away," said the anonymous worker, making the innovation sound even more tantalizing. Lending even more credence to this major battery innovation, Nissan spokesperson Jeff Kuhlman told Daily Kanban: "We continue our R&D efforts because we believe that we can do more with battery electric, and very soon take the issue of range off of the table." Renault-Nissan is betting a huge portion of its chips on the future of battery electric vehicles. The company even tried stuffing a 48-kilowatt hour pack into a Leaf for an event in Spain last year. While not its primary focus, the automaker is hedging its bets slightly by working with Daimler and Ford on fuel cell innovations, as well.