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Nissan to make 85% of the vehicles it sells here in US

We could be in for a big push from Nissan in the manufacturing realm if Vice President of US Sales and Marketing Fred Diaz has anything to say about it. Speaking to the Automotive Press Association recently, Diaz (above) expressed a desire to build some 85 percent of the vehicles Nissan sells to Americans in the US, claiming it will happen "in the very near future." Nissan has already moved to increase exports of its US-built products, and in 2013, it built just over 76 percent of the models it sold in this market within our country's borders.
"Any issues of us taking advantage of the value of the yen, we want to dispel that," Diaz told reporters, pointing out the contentious issue of currency manipulation. There's also the obvious goal of positive PR - Americans like things made in America, and they like companies that invest in America. Diaz is quick to point out that Nissan had done just that: "While a lot of people retrenched [during the recession], instead we leaned into it and we continued investing and in fact made over $5 billion in investments, bringing a lot of production from Japan to the United States and to Mexico," Diaz said, pointing out that Nissan has helped create 8,000 jobs through its investments.
Nissan runs three factories in the US, two in Tennessee and one in Mississippi. Between the three, production is up 22 percent, while the overall exports from the facilities have increased by 100,000 units, Diaz told reporters.

2015 Nissan Juke keeps its funky

The Nissan Juke is one of the most polarizing vehicles on the road today, but that doesn't mean it hasn't been a sales success, especially in Europe. Nissan is giving the the CUV its first styling refresh at the Geneva Motor Show. While the design changes will almost certainly be universal, the mechanical changes are still somewhat of a mystery for the US market. Nissan makes it clear in its press release below that it covers only the European model, and details about the North American model are coming later.
The exterior changes put a focus on making the Juke look a bit more angular and sporty. The lights on the fenders are now formed into a jagged point and somewhat echo the boomerang-shaped taillights. It also features Nissan's new, thicker V-shaped chrome grille. The door mirrors receive LED turn signals, and the lower portion of the rear receives a simulated mesh grille to look more aggressive. Other than some new color schemes, the interior is basically unchanged. However, the luggage area has been reshaped to increase storage capacity by 40 percent to 12.5 cubic feet (354 liters).
European buyers are getting a new 1.2-liter DIG-T turbocharged engine with 113 horsepower (115PS) and 140 pound-feet of torque (190Nm), and the 1.6 DIG-T also gets an increased compression ratio to produce 188 hp and is offered with either a six-speed manual or Nissan's Xtronic CVT. The all-wheel-drive system has also been upgraded with a torque vectoring system.

Nissan Rogue gives brand rare monthly sales lead over Honda

The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).
The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year - a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.
Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month - 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.