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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan Gripz Concept foreshadows Z's dark future

Crossover buyers, your love of lifted hatchbacks might be ruining one of the purest sports cars on the planet, the Nissan Z. The Gripz concept you see here foretells a future in which our beloved Z car takes the shape of a functional, high-riding crossover. Sigh. Now, to be perfectly fair, we aren't opposed to the way this new concept car looks. It's a muscular design, with its prominent V Motion grille and sharp body lines. We particularly like the way the A-pillar bleeds into the doors and dash; it's a cool touch. Nissan claims this look was inspired by racing bicycles and desert rally cars, which sounds good. We won't agree with the company's assertion that it pays homage to the 240Z that won the Safari Rally, which Nissan has the gall to call "one of [its] first 'crossovers.'" A 240Z is not a crossover, just like the Mitsubishi Lancer Evolution, Subaru STI, Ford Focus, Volkswagen Polo, or any other rally car is not a crossover. In terms of praise, we do appreciate the Gripz's trio of doors, which is certainly more sporting than a conventional five-door layout. That's not the only good news, either. This concept is actually shorter and wider than the current 370Z, and by several inches in both cases. It is, however, seven inches taller than the low-slung two-seater, which makes this a net loss. Under hood, there's not some barking, turbocharged version of the current 370Z's 3.7-liter V6, but a version of the Leaf EV's electric motor. It's paired up with a gas-powered engine that "is used to power the electric motor," making it sound like this is more of a Chevrolet Volt-style hybrid than a Toyota Prius. Of course, there's no mention whether the Gripz has plug-in capability. We'll admit, our disdain for this vehicle may be premature. Nissan has not given any indication that the 370Z will be discontinued – it was recently updated, and a Nismo-based roadster concept was shown earlier this year – or that the Z family will transition to a CUV platform. But, the language used throughout the press release below, not to mention the name and references to the original Z is rather worrying. It's certainly not the relationship to the 240Z we were hoping for when we posted this report back in June. Check out the PR, as well as the official gallery from Nissan, both of which can be found down below. Up top, you can see our live images from the floor of the Frankfurt Motor Show.

Nissan 370Z Nismo freshening coming tomorrow

Nissan is set to bring a special to the Fairlady faithful at the annual ZDAYZ fest. Based on the sole teaser and the event it's being unveiled at, it's pretty clear that Nissan is going to be issuing some kind of update to the Nismo version of its 370Z.
What that update is, though, is unclear. We can see a few small visual tweaks, like the horizontal LED running lights and their associated vertical vent. The grille looks reformed as well. Beyond that, though, it looks like we're stuck waiting for the full details until tomorrow afternoon. Until then, take a look below for the world's shortest press release.