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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2016 Nissan Titan coming to 2015 Detroit Auto Show

The Titan has continued to sit in a corner of Nissan's front yard, taken out on occasion but largely unloved, the same way you see a project truck in a neighbor's driveway that makes you wonder, "Are they ever going to do anything with that?" The fullsize pickup made the news about six months ago when reports surfaced that the next generation would offer a Cummins diesel engine that had originally been meant for Ram, then it returned to the shadows.
According to a report from Edmunds, the Titan will return to the spotlight in about a year, with the unveil of the 2016 model planned for next year's Detroit Auto Show. Along with that oil-burner, it will bring a gasoline V6 engine, a complete redesign and a regular cab configuration to finally give it a fighting chance against the thick end of the light-duty truck market. Toyota gets pressed for the molasses-like sales of the Tundra, but that fullsize entrant sold 7,890 units in January and 10,988 in December 2013. Nissan sold 887 Titans in January, 1,284 in December 2013 and broke 2,400 US sales in a single month just once in four years. (The segment-leading Ford F-150, for reference, sold 46,536 units in January.)
An entry-level model and a regular cab option should give the Titan a welcome and overdue sales boost. Better power numbers and fuel economy for the V8 would probably go a long way, too. We expect to start getting glimpses of its future later this year.

Infiniti ESQ is a Chinese Nissan Juke Nismo

Take a Nissan Juke Nismo, replace all of its suede and Alcantara interior with leather and cross-stitching, replace all of its badging with the words "Infiniti ESQ," and boom! You've got a made-for-China crossover aimed at "the new millennials." Infiniti teased the coming of the ESQ last month, and today, we're treated to pictures taking it in from various toothsome angles.
Whippersnappers with anywhere from 200,000 yuan ($33,507 USD) to 300,000 yuan to spend will get the same 197 horsepower, 1.6-liter turbocharged four-cylinder, sport-tuned CVT and all-wheel drive that we know in the Juke Nismo. We haven't tracked down any other official information about it yet, but potential buyers will get their first look at it during the Chengdu Motor Show that opens later this month, where it will share market-specific notes with Infiniti Q50 L.