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Nissan pulling Facebook ads over hate speech concerns

The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News and The New York Times, Nissan has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.
This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on the NYT article, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.

This Leaf glows in the dark

Pessimists may say that it's weird to have an all-electric vehicle look like it's radioactive. But when it comes to an effort by Nissan Europe to publicize the idea of using solar energy to power one's house or car, that'd be missing the point. Either way, the car looks pretty cool. Nissan is looking to get more people to go solar across the pond, and has given an all-electric Leaf a special glow coating to get the point across. Nissan worked with inventor Hamish Scott to create a special coating that allows the Leaf's paint job to absorb enough sunlight to give off a glow for as long as 10 hours of darkness. Go up to the Nordic countries, and that's still not long enough to get through a winter's night, but for most of the Continent, that'd certainly be sufficient. Better yet, the coating, which catches ultraviolet energy, is fully organic, though it'd take some smart science people to figure out how that's the case. But the coating is said to last a quarter century, which is a little longer than Leaf batteries are expected to last. Check out Nissan's press release below and take a look at the 55-second video from Nissan UK. The manufacturer worked with inventor, Hamish Scott, creator of STARPATH, which is a spray-applied coating that absorbs UV energy during the day so that it glows for between eight and 10 hours when the sun goes down. While glowing car paint is already available, as are glow-in-the-dark car wraps, the bespoke, ultraviolet-energized paint created especially for Nissan is unique thanks to its secret formula made up of entirely organic materials. It contains a very rare natural earth product called Strontium Aluminate, which is solid, odorless and chemically and biologically inert. Feb. 12, 2015 Nissan in Europe is first car maker to apply glow-in-the-dark car paint EV pioneer Nissan is first manufacturer to partner with similarly innovative inventor to create paint that uses UV energy absorbed during daylight to glow at night Increasing numbers of LEAF owners expanding sustainability efforts by installing solar panels to their homes ROLLE, Switzerland – Nissan in Europe has become the first manufacturer to apply glow-in-the-dark car paint to showcase how its market-leading, all-electric LEAF is helping more and more people convert to solar energy at home Various third-party companies have applied non-organic glow-in-the-dark paint to vehicles before, but Nissan is the first car maker to directly apply such technology.

Nissan says Leaf battery packs are nearly bulletproof

Like the old 1970s Schoolhouse Rock song (and an early-90s remake from hip-hop artists De La Soul), three, indeed, is the magic number. That's how many Nissan Leaf batteries have conked out in Europe during the past four-plus years. Out of about 35,000. I'd hate to be a member of that unlucky trio. The Japanese automaker says it has shut up the naysayers who once crowed that electric motors may be less reliable than gas- or diesel-powered engines. Nissan has done so by maintaining a 99.99 percent "battery success rate" in Europe. With only an on-board charger, inverter and motor, the Leaf's electric motor costs 40 percent less to maintain that gas- or diesel-powered engines. Nissan does seem to be getting more converts across the Pond. Nissan boosted European sales of the Leaf by about 33 percent last year to more than 15,000 units. Meanwhile, here in the States, sales jumped 34 percent last year to more than 30,000 vehicles, though early 2015 sales appear to be down as lower gas prices are leading American car shoppers to larger, more gas-swilling vehicles. Still, Nissan recently said it surpassed sales of 75,000 units in the US and we expect the March sales numbers to show that the Leaf has become the top-selling plug-in vehicle in US history. Take a look at Nissan Europe's press release below. Related Videos: Nissan LEAF battery reliably outperforms cynics, critics and alternatives Five years on, Nissan reports 99.99% battery success rate across Europe More reliable than a petrol or diesel engine, according to industry averages Nissan LEAF is the world's best-selling all-electric car, with over 165,000 sold globally Rolle, Switzerland, 23 March 2015: Five years and more than 35,000 European sales since the launch of its all-electric LEAF, proprietary data released by Nissan for the first time shows that 99.99 percent of its battery units remain entirely fit for purpose. The failure rate of the battery power unit is less than 0.01 percent - or just three units in total - a fraction of the equivalent industry-wide? figure for defects affecting traditional combustion engines. To prove the long-term reliability of the battery technology, Nissan tracked down a rather infamous early model, whose owner is still enjoying fault-free motoring in her LEAF three years on: http://youtu.be/6V1bJJwJhEg Electric vehicle advocate and presenter of online TV channel Fully Charged, Robert Llewellyn commented: "This comes as no surprise.