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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

2018 Nissan Kicks vs other tiny crossovers: How they compare on paper

Update: As we now have now driven the 2018 Nissan Kicks and have all the specs and figures available, we thought it was time to update this comparison post. The data chart has been updated with final Kicks information as well as changes to competitors made for 2019. Anyone else have "Pumped Up Kicks" by Foster the People stuck in their heads? Well, you do now. I couldn't be the only one. Anyway, the 2018 Nissan Kicks is a thing. It replaces the Nissan Juke, which Mr. Stocksdale thought was a bad idea and Mr. Myself thought was a smart idea. Nevertheless, neither of us were especially pumped up by the Kicks. However, the majority of car buyers are all about SUVs, and this littlest segment of them has been multiplying like Tribbles in the past few years. The Juke was one of the first of these subcompact crossovers, but it was probably too oddball for a mainstream audience (not to mention inefficient) and never really caught on. Newer competitors certainly didn't help. Well, to see how the Kicks compares to those very competitors, lets fire up the Autoblog Comparo Generator 3000 (TM). Specifically, we'll be looking at those subcompact crossovers with similarly small dimensions, especially low prices and/or a disinclination to offering all-wheel drive. We're talking about the Nissan Kicks vs the Toyota C-HR, Hyundai Kona, Kia Soul, Honda HR-V and Jeep Renegade. Now, if you're interested in literally the exact opposite SUV segment, check out our recent Mercedes G-Class comparo. Otherwise, on to the spreadsheet: Dimensions and passenger space In terms of exterior dimensions, the new Kicks is right smack in the middle of the segment. It's virtually the same as the Honda HR-V, yet manages to eek out a few extra cubic feet of cargo space behind its raised back seat. The Honda and its "Magic Seat" still beats it in terms of maximum capacity, but it sure is close. The Kia Soul has the biggest maximum number, but that's largely the result of being a box. Its small behind-the-back-seat cargo number is likely a better indicator of how much you'll be dealing with on a day-to-day basis. And in that day-to-day way, the Kicks is excellent. Backseat legroom seems to be a Kicks downside, as all but the C-HR surpass it. (Seriously, it's almost impressive how large the C-HR is on the outside but cramped inside.) However, the Kicks' tall greenhouse not only allows for ample headroom, but seats that are mounted high off the ground.

Nissan gets new NA boss, lowered forecasts in management shakeup

José Muñoz, a Nissan and Infiniti sales and marketing vice president, will replace Colin Dodge as Nissan's new North America chief, come Jan. 1, as part of a wide-ranging management shuffle, Automotive News reports. Dodge will remain on Nissan's board, be assigned to special projects and report directly to CEO Carlos Ghosn.
Nissan is working on reorganizing its global operations into six regions, each with a new chief: North America (Muñoz' territory), Latin America, Japan-Southeast Asia, China, Europe and Africa-India-Middle East. Currently Nissan divides the globe into three regions, the Americas, Europe-Africa-India-Middle East and Asia-Pacific.
Nissan also lowered its sales forecast from 5.3-million vehicles to 5.2 million for the fiscal year ending on March 31, 2014. Last year, the company sold 4.914 million in the same period. In May, after Nissan's market share had fallen to 7.7 percent, Ghosn said he wants to double sales in the US by 2017 and increase its market share in the country to 10 percent.