2008 Nissan Frontier Le Crew Cab Pickup 4-door 4.0l on 2040-cars

Auto blog

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Rogue gives brand rare monthly sales lead over Honda

The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).
The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year - a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.
Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month - 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.

Alpine unveils N36 LMP2 car that will race in 24 Hours of Le Mans

This is the Alpine LMP2 competitor you'll see contesting European endurance races this year, including The 24 Hours of Le Mans in June. Parent company Renault showed off the N36 racer at its atelier in Paris, the blue and orange a switch from the yellow, black and white livery Alpine wore last time it was seen in Le Mans way back in 1978 when it won the race.
The team will be run by Signatech-Nissan and the chassis will be powered by a Nissan engine. Nelson Panciatici and Pierre Ragues will contest World Endurance Championship rounds throughout the year, they'll be joined by endurance and IndyCar veteran Tristan Gommendy for Le Mans and Paul-Loup Chatin as the team's reserve driver.
The Alpine N36 will get into its first test this week at Paul Ricard, then experience its first racing miles at the European Le Mans Series round at Silverstone on April 13. The press release below has the full scoop, the photos above have the past and present in high-res glory.