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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Don't expect to hear about second-gen Nissan Leaf anytime soon

With Chevy revealing the first details of the next-gen Volt at the Detroit Auto Show last month and Tesla priming the pump for the lower-cost Model 3, we're obviously curious to hear about the next-gen Nissan Leaf. It looks like we're going to have to wait. "Of course things are in the works," Nissan's Brian Brockman told AutoblogGreen at the Chicago Auto Show last week, reminding us that the automaker has long been proud of its EV leadership. What that means in practice is that people shouldn't expect to hear anything specific about the new Leaf until we get closer to the summer, well after the New York Auto Show in April. After all, no other companies have to worry about cannibalizing existing pure EV sales, he said. The Chevy Volt is a plug-in hybrid so the now-confirmed Bolt EV that may get here in 2017 is likely to appeal to a slightly different crowd and the audience for a $30,000 Tesla Model 3 is not really the same as the one interested in today's $100,000 Model S. There are any number of other plug-in vehicles coming in the next few years, but the Leaf reigns supreme as the best-selling pure EV in the US, so forgive us if we're curious to know what's coming next, beyond that vague descriptions of it as more mainstream looking with a longer range. Related Video: Featured Gallery 2013 Nissan Leaf View 13 Photos Green Nissan Electric brian brockman