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In his own words: Carlos Ghosn on why EVs rule

That's a nice little dig at hydrogen fuel cell technology, Mr. Ghosn. The Nissan chief, long a champion and heavy-duty investor of electric-vehicle technology, wrote an essay on his LinkedIn Influencer page on why EVs are the theoretical wave of the future. It's obviously not an unbiased opinion, but he makes his points clearly. Ghosn points out that "refueling" costs per mile for EVs are about 70 percent less than gasoline and more than 60 percent less than hybrids. He cites the rapidly growing network of plug-in vehicle charging stations that are eliminating "range anxiety" with at least some folks, and notes that the fastest growing US plug-in vehicle market is, of all places, Atlanta. Additionally, Ghosn, near the bottom of the post, says that a plug-in vehicle charging station can be deployed for as little as $2,000, while building a hydrogen station costs about $2.5 million. Pretty clever. Nissan's sales numbers appear to give Ghosn's confidence some clout. Through November, sales of the Leaf in the US surged 35 percent from a year earlier to more than 27,000 units. Globally, Nissan says the Leaf's sales are up 20 percent this year. Check out Ghosn's own words below. Zero-Emission Cars: Both Consumers and the Environment Win Last month, the Renault-Nissan Alliance sold its 200,000th zero-emission car. The Nissan LEAF, which we launched four years ago, is by far the top-selling electric vehicle worldwide. Sales are up 20 percent this year. Together with the Renault ZOE and other zero-emission vehicles in our lineup, Renault-Nissan's EVs have been driven about 4 billion kilometers – enough to circle the earth 100,000 times. They are the world's first and most successful mainstream, mass-marketed EVs. Why are more people switching to EVs? The reasons are clear: EVs are convenient: They can be refueled at home or at the office from multiple energy sources, including the increasing amount of clean energy from solar or wind power. Imagine never stopping at a gasoline service station because you wake up to a "full tank" every day. This is one of the top things EV owners enjoy about their cars. EVs are economical: Even with gasoline prices falling, Consumer Reports recently estimated operating costs of a Nissan LEAF in the United States at 3.5 cents a mile, compared with 11.9 cents for a subcompact gasoline car or 8.6 cents for a hybrid. EV owners typically save on their insurance policies, because insurers view EV drivers as a lower risk.

Nissan gets it on with the loud "Karaok-e" van concept

With a minivan, you can pack it with a half dozen friends to shuttle them to a big party. But that involves some boring time in traffic. With the Nissan Townstar Karaok-e you can skip that boring step because the van is the party. That’s the idea behind Nissan's modified Townstar Evalia is a one-off project recently shown in Europe. ItÂ’s an exercise that transforms the van into a mobile karaoke lounge. The bulk of the modifications are in the rear of the van. A 32-inch video monitor for graphics and lyrics is the centerpiece along with the exotic sound system. There are also fancy lights in the ceiling and the cabinetry, and they're synchronized the to the beat of the music. There's no mention in the press release if the van comes with a “donÂ’t dance while driving” warning. This all-electric seven-seat Townstar Evalia—which Nissan rather cosmically claims is intended to inspire “well-being and happiness”—further features a number of apps that allows passengers to show off their vocal chops, record their performances, and share them on social media platforms. The brand hasnÂ’t ignored the exterior, which features a juicy wrap enhanced by a couple of hashtags. The neon-like roof attachment would almost certainly have impressed Donna Summer. The Townstar Evalia in Europe shares close ties with the Renault Kangoo van. It comes in a long wheelbase configuration with options for five or seven seats and is available with either fully electric or gasoline powertrains. Nissan offers no hint that this particular Townstar variant might enter serious production, and we doubt that even a groundswell of interest from the public would get the company to start building them. But we bet there are limo services that might be interested, and certainly some upfitters that could put together something similar. Of course, that's as long as said customer has the will and the means.  

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?