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2014 Rogue kicks off production as 10,000,000th Nissan built in Tennessee

News comes across our desks all the time of one manufacturer marking some milestone or another. But Nissan has just announced a double-whammy: Not only has Nissan's assembly plant in Smyrna, TN, just built its ten-millionth vehicle, but that ten-millionth vehicle just so happened to be the first Nissan Rogue to be built in the United States.
The milestone arrives after over three decades of production that has included such nameplates as the Sentra, Altima, Maxima, Leaf, Pathfinder, Infiniti QX60, Xterra, Frontier, and now the Rogue. The latter crossover has swelled into Nissan's second best-selling vehicle, with demand growing by nearly 50 percent from 2010 to 2012. Now redesigned for 2014 and built locally, Nissan is evidently banking on demand continuing to rise.

Nissan poaches Ram CEO Fred Diaz

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.

Recharge Wrap-up: Video shows Tesla robots at work, Ghosn disappointed by China's EV market

A video from The Wall Street Journal shows Tesla's new assembly robots at work. The hulking bots are each named after X-Men superhero characters to give them a sense of familiarity and make them less intimidating to the humans working alongside them. Their monikers also reflect their superhuman levels of strength. The naming of the robots appears to have had the intended effect, as human employees refer to the automated machines as colleagues, and are happy to have the help moving the heavy cars around the factory floor. The robots were added as part of an upgrade and expansion to Tesla's factory in Fremont, CA last year. See the video above, and read more at Teslarati. Nissan CEO Carlos Ghosn says that China should offer more incentives to improve disappointing EV sales. Nissan sells its Leaf EV in China as the e30 under its Venucia brand. The company didn't disclose sales figures, but Ghosn is disappointed that EVs aren't "taking off" in China like they are in other markets. Until the market improves for the e30, Ghosn says Nissan probably won't introduce other EVs to China. "The main challenge today is really to encourage, put more incentives, in order for the consumer to buy in," says Ghosn. "Before adding more cars and bringing more technology, we just need to make sure we can sell the technology we already put into the ground." Read more at Automotive News. Total in France will convert its La Mede petroleum refinery to produce biodiesel. Total will stop producing petroleum at the refinery by the end of 2016, then spend $216 million to convert it into the country's first biorefinery. Improved fuel economy and energy efficiency have helped reduce demand for petroleum products in Europe by 15 percent since 2008. Total's response to "the crisis in the European refining industry" is "to innovate and adapt to meet shifting demand trends," according to Total CEO Patrick Pouyanne. "The central focus of Total's plan for our French refining business is to realign our operations and products to changing markets." Read more at Domestic Fuel, or in the press release below. Total's French Refining Roadmap: Upgrade Donges and Transform La Mede April 16, 2015 Paris – Total today presented its French refining roadmap to employee representatives. The plan is designed to give each Total's refining site in France the means to resist in a volatile environment and perform profitably.