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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan reveals updated 2015 370Z Nismo among the faithful

Well before quick Honda Si models of the '80s or the performance juggernaut that the Toyota Supra and Mazda RX-7 became in the 90s, the Datsun 240Z was an early stake in the ground for Japanese sports cars. It was affordable, but the original Z-car was also a capable coupe that could show its tail to European and American rivals. Today, Nissan celebrates the car each year with fellow enthusiasts at its ZDAYZ event, and this year in North Carolina, it's surprising fans by launching the 2015 370Z Nismo there with some significant upgrades.
The biggest change is that the 370Z Nismo is available with a seven-speed automatic transmission for the first time. The six-speed manual is still standard, of course. But for those who don't want to use a clutch, Nissan is offering the new automatic with Downshift Rev Matching and a manual mode via paddle shifters. Power is still provided by the same 3.7-liter V6 as last year, producing 350 horsepower and 276 pound-feet of torque with a limited-slip differential at the back for added traction.
This hottest 370Z model also receives a brand-new GT-R-inspired bodykit that features a deeper front fascia, LED running lights and blacked-out headlight bezels. It also sports a new chin spoiler bearing the Nismo emblem and red accents that flow from the front, down the side sills and all the way to the rear bumper. At the back, there is also a smaller ducktail spoiler for a more mature look. The 2015 also wears cool 19-inch forged aluminum wheels by Rays with a new twin-spoke design and charcoal finish. Compared to last year's model, it's a much more mature-looking coupe.

Honda, Nissan and Mazda recalling 3 million vehicles for airbag inflators

Three million more vehicles can be added to the worldwide tally to be repaired for the faulty airbag inflators supplied by Takata. Honda, Nissan, and Mazda have all issued recalls to replace the bad part, including about 1.2 million of them in North America. NHTSA has been investigating all three companies, plus Chrysler and Toyota, for potentially affected vehicles.
Honda is recalling roughly 1.02 million Civic, CR-V, Odyssey and Element models In North America, built between April 2000 and October 2002. Mazda needs to repair 14,794 units of the RX-8 and Mazda6, and Nissan has 228,000 vehicles in North America to be fixed.
Chrysler is also starting what it calls a "regional field action" to replace the inflators in the 2006 Dodge Charger, according to a company spokesperson. The company says that it has not yet found the problem in any of its vehicles, but it's being done "out of an abundance of caution." The final number of Chargers affected will be announced later this week.