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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

European new car sales drop nearly 8% in first half of 2019

PARIS — European car sales dropped 7.9% in June, led by bigger declines for Nissan, Volvo and Fiat Chrysler (FCA), according to industry data published on Wednesday. Registrations fell to 1.49 million cars last month from 1.62 million a year earlier across the European Union and EFTA countries, the Brussels-based Association of European Carmakers said in a statement. Calendar effects resulted in two fewer sales days in most markets, accentuating the decline. Registrations for the first half closed 3.1% lower, ACEA said. For European carmakers, weakening demand at home compounds the pressure from a sharper contraction in China and emerging markets that may yet bring more profit warnings. NissanÂ’s aging model lineup contributed to a 26.6% June sales slump while Volvo Cars, owned by ChinaÂ’s Geely, saw deliveries tumble 21.7%. Registrations also fell 13.5% last month at FCA, 10.1% at BMW, 9.6% at Volkswagen Group and 8.2% for both Mercedes parent Daimler and FranceÂ’s PSA Group. The Peugeot makerÂ’s domestic rival Renault suffered less, posting a 3.9% decline. By the Numbers BMW Chrysler Fiat Nissan Volkswagen Volvo Peugeot Renault

Nissan starts building e-NV200 in Spain [w/video]

It doesn't look all that much like a Nissan Leaf, but the new e-NV200 that started production in Barcelona, Spain today shares its powertrain and lithium-ion battery with the world's most popular electric vehicle. The production version of the electric cargo van was unveiled late last year and today's manufacturing start is right on time with the company's previously announced timeline. The first exports will take place in June. The e-NV200 is Nissan's second all-electric vehicle, and the company says that powertrain line-up is "expanding." The vehicle itself will be available in a number of configurations in Europe: a light commercial van, a passenger vehicle and and electric taxi. Nissan has said in the past it is working on installing a fast-charging network of CHAdeMO stations in Barcelona, where the e-NV200 will be used as a cab. The e-NV200 will also be used as an electric taxi in Amsterdam. The zero-tailpipe-emission van is also being tested in Washington, DC with FedEx, but there is no confirmation that it will ever be commercially available in the US. There are a few more details, and a video, on the e-NV200 production start below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN'S SECOND 100% ELECTRIC VEHICLE, THE e-NV200, STARTS GLOBAL PRODUCTION IN BARCELONA 05/05/14 Nissan e-NV200 is the second model in Nissan's expanding range of electric vehicles Barcelona plant starts production of Nissan's first electric van as part of ˆ431 million investment New electric van provides a zero-emission solution for urban cargo delivery and taxi companies Barcelona is the only Nissan plant to produce the e-NV200, which will be exported globally e-NV200 shares drivetrain technology with the world's best-selling electric vehicle - the Nissan LEAF BARCELONA – Nissan has started the production of its second all-electric vehicle, the e-NV200, which will soon be available in Europe as both a passenger vehicle and light commercial van. The ceremony was attended by Spanish Ministry of Industry, Jose Manuel Soria, Catalan President, Artur Mas; and the Mayor of Barcelona, Xavier Trias, who were welcomed by Nissan's Chief Planning Officer, Andy Palmer. The Nissan plant in Barcelona will be the global production site for this ground breaking zero-emission vehicle, which will be available as a light commercial van, passenger vehicle and electric taxi in the European market.