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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Watch Formula Drift Championship leader Chris Forsberg drift a 1975 Datsun 280Z

Chris Forsberg won the Formula Drift Championship in 2009, was in the catbird seat to win it last year until the final race of the season and started this year's season with a win at Long Beach. That is how he can be provide the example for Clarion USA's tagline, "Dream like a champion."
In this three-minute video for the audio components manufacturer, Forsberg gives up the race suit for a corporate suit, then takes time out of his commute to think about what he'd rather be doing. In a 1975 Nissan 280Z with a turbocharged 2.0-liter Skyline RBDET20 engine. We're sure this has never happened to any of you before.
You can watch how dream begins - and suddenly ends - in the video below.

Nissan sells 3,117 Leaf EVs in May, climbs over 3,000 for first time ever

Chalk up a big win for the Nissan Leaf. In May, the world's most popular electric vehicle sold a record 3,117 units, the first time any pure electric vehicle has sold over 3,000 units in a month in the US (unless Tesla managed that feat but rolled the number into a quarterly report). This marks the 15th month in a row of record Leaf sales and the seventh where the Leaf was the top EV seller in the US. The challenge bar is set for someone to step up to compete with this all-electric wunderkind. Chevrolet did sell over 3,000 Volts once, in August 2013. The Leaf's one long-standing competitor, of a sort, is the Chevy Volt, which used to regularly outsell the Leaf but moved only 1,684 units in May. That's still an increase of 4.8 percent over 2013 but is part of a 4.5 percent decline in year-to-date Volt sales for 2014 compared to last year. The last time the Volt outsold the Leaf was October 2013. Chevrolet did sell over 3,000 Volts once, when it moved 3,351 in August 2013. Let's take another look at those 3,117 Leafs sold last month. They represent a 45.8 percent increase over May 2013, when 2,138 Leaf EVs were sold, so someone is doing something right in Japan and Tennessee. So far, Leaf sales in the US are up 36.4 percent year-to-date, to 10,389 EVs. That's just under half of the 2013 total, and it was accomplished in five months. In 2013, Nissan sold a total of 22,610 Leafs. Anyone want to hazard a guess where the total will be at the end of the year? As always, we'll have our detailed monthly sales write-up including other plug-in vehicles as well as hybrids and diesel car, up soon. For now, though, the big news is big Leaf sales. Read Nissan's press release below. Nissan Group reports May 2014 U.S. sales May 2014 May 2013 % Change Nissan Group Total sales (units) 135,934 114,457 +18.8 Nissan Division May sales 125,558 106,558 +17.8 Infiniti May sales* 10,376 7,899 +31.4 NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for May 2014 of 135,934 units, an increase of 18.8 percent over the prior year and a May record. Nissan highlights: Nissan Division set a May record at 125,558 sales in the month, an increase of 17.8 percent. This marks a monthly record for Nissan division in 14 of the last 15 months. May was the best-ever month for Nissan LEAF with 3,117 sales, an increase of 45.8 percent over the prior year. In May, LEAF passed 50,000 total U.S. sales since launch, further establishing it as the leader among electric vehicles.