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Nissan teases next-gen Titan in 'Truckumentary'
Wed, Nov 26 2014The Nissan Titan has grown long in the tooth over its decade on the market, especially against major competitors on the truck scene like the latest Ford F-150. Not for long, though, because the next-generation Titan is expected to debut at the upcoming auto show in Detroit in January. Ahead of that big unveiling, the Japanese brand is launching what it calls the Nissan Titan Truckumentary, a series of videos delving into what it takes to engineer a fullsize pickup. The first teaser clip is already online and shows the next-gen Titan wearing camouflage amidst engineering snippets. Hopefully, future releases starting in mid-December will give an even better look. Until now, Nissan has kept Titan development a guarded secret, but it did reveal that a 5.0-liter diesel V8 from Cummins with claims of over-300 horsepower and around 550 pound-feet of torque will be part of the powertrain range. The truck was has also been rumored to offer a wider range of models than before, including the possibility of a regular cab version and a V6 engine option. Earlier spy shots have given an even clearer view than this video, showing a pickup with headlights pushed out to the corners. Check out the video above to hear what Nissan engineers have to say about developing the new Titan, and read below for the automaker's announcement of the Truckumentary series. "Nissan Titan Truckumentary" tells story of next-generation pickup truck development NASHVILLE, Tenn. – To celebrate the launch of the next-generation Titan, Nissan will be telling the story of its upcoming full-size pickup's development via a series of short videos under the "Nissan Titan Truckumentary" banner. A teaser of this video series was issued today along with an introductory letter to the series from Nissan North America's Director of Product Planning for trucks and SUVs and Chief Product Specialist for the next-generation Titan, Rich Miller. "The 'Truckumentary' is not meant to be the all-encompassing last word on Titan," said Miller. "Rather it's the continuing story of the vehicle's evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market." The series will launch in mid-December with more than a dozen videos coming throughout the next calendar year. About Nissan North America In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.
Nissan's purchase of Mitsubishi is officially official
Thu, Oct 20 2016After the company's announcement in May, the Nissan's purchase of a 34 percent stake in Mitsubishi is now official. The deal cost Nissan $2.3 billion, according to the Wall Street Journal, and brings Mitsubishi into the Nissan-Renault Alliance. The company explained that this new partnership will manifest itself in shared vehicle platforms and technology, joint purchasing, and shared manufacturing. Nissan also said that this purchase will make the company one of the three largest companies by volume in the world. Nissan also emphasized that Mitsubishi will very much be a partner in the current alliance with Renault. In addition, Carlos Ghosn, CEO of both Nissan and Renault, has been nominated to be the new chairman of the Mitsubishi board. With Ghosn at the head of the board, current Mitsubishi president and CEO, Osamu Masuko, will remain in his positions but Nissan's current chief competitive officer will join Masuko as co-chief executive officer at Mitsubishi. With these companies now working together, we'll probably start seeing more commonality between Nissan and Mitsubishi products here in the States. It would also be a great opportunity to get some of Mitsubishi's cooler products here. Perhaps Mitsubishi and Nissan will take our hint about the Delica. This article has been revised to clarify that Nissan Motors purchased the stake in Mitsubishi, not the Nissan-Renault Alliance, and to add the value of the purchase. Related Video: News Source: Nissan, Wall Street JournalImage Credit: Issei Kato / Reuters Mitsubishi Nissan Renault renault-nissan alliance
November U.S. new car sales mixed as automakers deepen discounts
Fri, Dec 1 2017DETROIT — Major automakers posted mixed U.S. November new vehicle sales on Friday and predicted a competitive December as they rushed to sell vehicles and boost their numbers before 2017 ends. Automakers are trying to sell down 2017 model-year vehicles, offering high discounts to consumers as the year-end nears. In 2016, the industry reported record annual sales of 17.55 million units. According to consultancies J.D. Power and LMC, discounts have been above 10 percent of the average transaction price for 16 of the past 17 months, a level experts say is unhealthy and unsustainable. The November sales results come as the National Automobile Dealers Association said on Friday it expects new vehicle sales to decline to 16.7 million units in 2018, after dropping to 17.1 million for the full year in 2017. If that forecast comes true, the race to move new vehicles off dealers' lots will only intensify next year. Brandon Mason, a director at PwC's automotive practice, said a worrying trend for the industry was a rising number of subprime loans. He said subprime levels are at just over 20 percent of originations, against more than 30 percent prior to the Great Recession, but recent increases remain a concern. "That's a bit of a red flag," Mason said. "It's something to keep an eye on as we move into 2018." November results by automaker: General Motors: Sales fell 2.9 percent, with sales to consumers flat against the same month in 2016. Much of the decrease was driven by lower fleet sales. GM said strong SUV and crossover sales pushed its average transaction price for the month above $37,000 for the first time. The level of unsold cars, which has been a concern for analysts and the industry, rose slightly to 83 days' supply, from 80 days at the end of October. "More vehicles are sold in December than any other month, and we are very well positioned because we have momentum in so many segments, but especially in crossovers," said Kurt McNeil, U.S. vice president of sales operations. Fiat Chrysler Automobiles: Fleet sales are low-margin, and FCA in particular has targeted a significant reduction in this type of sale in 2017. It posted a 4 percent overall decrease in sales for November, but fleet sales were down 25 percent while sales to consumers were up 2 percent on the year. Ford: The No. 2 U.S. automaker reported a 6.7 percent increase for the month, with fleet sales up nearly 26 percent and retail sales 1.3 percent higher than in November 2016.
















































