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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

On Location: 2015 Nissan Micra Cup racecar at Mont-Tremblant

Circuit Mont-Tremblant has an almost mythical aura for North American road racers, and it was the setting for our high speed test of the 2015 Nissan Micra Cup racecar. Nestled in the Laurentian Mountains of Quebec, the course hosted Formula One races in 1968 and 1970, Trans-Am and Can-Am competition in the 1960s and '70s, and more recently a Champ Car event in 2007. In its current configuration, Mont-Tremblant has 15 turns and covers 2.65 miles of rural Quebec about 90 minutes northwest of Montreal. Put simply: It's an excellent venue to test the Micra Cup racer, which is underpinning a spec series in Canada this summer and fall. The cars are outfitted with a Nismo suspension kit, FIA-approved racing seat with a five-point harness, safety cage, upgraded brakes, modified exhaust, and Pirelli low-profile performance tires. The stock 1.6-liter four-cylinder engine with 109 horsepower mated to a five-speed manual is unchanged. It's a cool, misty day when we get behind the wheel of the Micra Cup car. Though we're nervous, Nissan is billing the Micra Cup as a series for nearly anyone, calling it the bridge between karting and more serious racing. We believe that – the Cup car is fairly easy to drive – and our instructor is helpful with tips on the gearing and setting up corners. We finish our laps feeling excited, challenged, and wanting more. As the video above shows, the car is eager to please, and it's a lot of fun to toss around an iconic track.

Is a Nissan Leaf with a 250-mile range less than three years off?

Nissan CEO Carlos Ghosn has never shied away from bold proclamations. Most recently, he implied that an electric vehicle with a single-charge range comparable to that of a gas-powered vehicle on a full tank may be fewer than three years out. We'd love to see it. Indeed, Ghosn said that such a car may be around in the "near future," Hybrid Cars said, citing a presentation Nissan CEO Carlos Ghosn made to shareholders earlier this week. He also showed a video of a Nissan Leaf in Japan, which appears to start out on a trip with 417 km (259 miles) of range available. The 2015 Leaf's single-charge range is rated at 84 miles in the US. How to get another 120 miles or so? Ghosn's talking about a still-lighter vehicle as well as cheaper batteries and improved battery chemistry. He also alluded to shorter recharging times. Last month, word got out that Nissan was working on a top-of-the-line Leaf that, as soon as this fall, would include a 30-kilowatt-hour battery, up from the standard 24-kWh version. Such a variant, which would be launched ahead of the next-generation Leaf slated for as soon as 2017, could boost the Leaf's single-charge range to as far as 105 miles. Related Videos: Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: Hybrid Cars Green Nissan Hatchback Electric single-charge range