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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Nissan reveals radical BladeGlider concept for Tokyo debut

Radical reinvention of the automobile doesn't happen very often. There's a reason they refer to it as "reinventing the wheel", after all. But that's what a team of racecar designers did with the original DeltaWing concept in 2010. Originally proposed as an IndyCar racer, the project was subsequently redesigned for Le Mans. That's when Nissan got on board, supported the project for a few races, then took the design in its own direction with the ZEOD RC. And now it's taking it to the road... via the auto show.
What we have here is the BladeGlider concept, a proposal for a delta-shaped electric sportscar which Nissan will present at the Tokyo Motor Show in a couple of weeks. Designed to focus on driving pleasure, the BladeGlider is about as radical as they come. Like the DeltaWing and ZEOD RC, it's got a narrow front track and wide rear to minimize drag and optimize stability, packing a 1+2 seating arrangement to put the driver front and center like in a McLaren F1, with upward-swinging doors and underbody aerodynamics to keep it glued to the road. In-wheel motors (of unspecified output) provide the power, a lightweight lithium-ion battery (not to mention the carbon-fiber bodywork) keeps it all fearther-like, and weight distribution is heavily biased towards the rear at 30:70.
A radical concept, to be sure, but here's the kicker: Nissan wants to build it. As you can see from the press release below, the BladeGlider "is both a proposal for the future direction of Nissan electric vehicle (EV) development and an exploratory prototype for an upcoming production vehicle". While it would undoubtedly take some time to develop, much less certify for road, seeing one of these - or even better, driving one - on our favorite stretches of tarmac strikes us as a prospect worth waiting for.

NA auto output to reach 11-year peak

According to Automotive News, automakers are expected to manufacture 16 million light vehicles in North America in 2013. That's up 500,000 units from last year and marks the largest number since 2002. The prediction comes courtesy of LMC Automotive and IHS Automotive, which point to the improving US economy as a bellwether for total production. LMC Automotive says North America will produce 16 million vehicles while IHS has a slightly more optimistic forecast of 16.1 million units. A total of seven automakers are slated to increase production on the continent this year. Nissan is set to see the largest jump at 20 percent over last year.
Volkswagen, meanwhile, is one of the only manufacturers predicted to scale back production. Analysts expect the German company's output to fall by 23 percent to 170,000 units, thanks in part to slow demand for the Volkswagen Passat and Jetta.