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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Next Nissan GT-R to take cues from GT-R LM Nismo Le Mans entry

For those wondering why Nissan named its coming Le Mans Prototype the GT-R LM Nismo, colliding the two worlds of sports car and prototype racing, an article in Autocar might have the answer. The deeper union is explained by saying that the next-generation GT-R will use "hybrid technology that will closely align it" with the GT-R LM Nismo.
The point could be further driven home by the fact that the GT-R LM Nismo will begin its FIA endurance racing campaign next year, and the next GT-R is due to debut next year as a 2016 model. The expectation is that it will use a hybrid system possibly dubbed R-Hybrid and perhaps developed by Williams. Just like performance car makers Ferrari and Audi, Nissan wants its racing efforts to pay off with road car technology, company vice president Andy Palmer saying they "want to link technological linkages between future evolutions of the GT-R and evolutions of what we do in LMP1, and the two do go in both directions."
The bigger question is, with the GT-R getting hybrid assistance, will it also get the weight gain that usually comes with it? Enthusiasts would love to see the trend reversed, especially on a car that's already no lightweight.

Nissan expands regional airbag recall to 45k Sentras [UPDATE]

UPDATE: Nissan's official statement about this recall expansion has been added below. Nissan is expanding its regional Takata airbag inflator recall for the passenger side of an estimated 45,000 Sentras from the 2004-2006 model years in high-humidity states. The National Highway Traffic Safety Administration has not yet published the specifics of the broadened campaign, but Nissan spokesperson Steve Yaeger told Autoblog that the company submitted a Defect Incident Report to the agency yesterday, April 16. According to Reuters, the expansion followed a case in March where a women in Louisiana was injured by a ruptured airbag in a 2006 Sentra. Yaeger clarified this to Autoblog via email by stating, "This action is not in response to lawsuit filed yesterday. [The] recall was initiated before that came to light." As required under the law, affected owners should be notified within the next 60 days, he indicated. Nissan was already recalling nearly 700,000 vehicles for the faulty inflators. While millions of owners from multiple automakers were affected by the potentially dangerous parts last year, the safety campaigns haven't quite finished yet. Honda expanded its own nationwide campaign to add 100,000 more units in March. Related Video: Nissan Statement Based on new field information and in consultation with NHTSA, Nissan Group is taking further action to expand the previously announced Takata Inflator Regional Recall to include additional Model Year 2004-2006 Nissan Sentra vehicles in the affected areas of the U.S. and its territories. If you receive a recall letter please take your vehicle to a Nissan dealership to have the recall work performed at no cost. The company urges anyone who owns any vehicle that is potentially affected by the Takata's recalls to enter their vehicle's identification number (VIN) on NHTSA's site https://vinrcl.safercar.gov/vin/ or Nissan USA and Infiniti USA web sites. The web sites will be updated with newly affected vehicles in approximately two weeks. Nissan and Infiniti are committed to a high level of customer safety, service and satisfaction and are working with NHTSA, Takata and our dealers to promptly address this issue.