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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan and Renault chief engineers meeting to revive joint projects

PARIS — Renault's engineering boss will meet his counterpart at Nissan in Japan this week, two sources close to Renault said, as the carmakers seek to revive projects crucial to an alliance left reeling by the Carlos Ghosn affair. The Franco-Japanese alliance is wrestling with the fallout of the ouster and arrest of Ghosn, the architect of the partnership who now says it is at risk of collapse. Analysts say that in order to turn investor sentiment around, the firms need to make good on cost-saving joint engineering projects that have slowed since Ghosn's departure. According to the two sources, Gilles Le Borgne, who was hired on Jan. 6 from rival automaker PSA, will meet Nissan's Tsuyoshi Yamaguchi, the Nissan executive in charge of delivering the joint engineering projects. Renault did not respond to a request for comment on Le Borgne's meetings. Renault-Nissan's cost-saving alliance is vital to both companies as the car industry battles a slowdown and huge investments in cleaner vehicles and automated driving. "The alliance has taken a hit, but the alliance engineering team is still there," said a third source, who is close to the alliance. "You cannot, from one day to the next, stop something that's been embedded so deeply." Japanese prosecutors arrested Ghosn — who was at the time the head of the carmakers' alliance -- in November 2018 and accused him of financial misconduct. Ghosn slipped out of Japan and fled at the end of December to Lebanon. He says the charges were fabricated to force him out of an alliance in which the Japanese side no longer trusted its French partners. Renault Chairman Jean-Dominique Senard has said both sides are determined to make the partnership succeed, with the joint projects a major focus. Those projects will be on the agenda when the board of the alliance, which also includes Japanese carmaker Mitsubishi <7211.T>, holds a regular meeting in Japan on Jan. 30. One area of focus will be hybrid power systems, a field where, analysts say, the alliance has not effectively pooled its research and development efforts. Each of the three members of the alliance has developed their own systems. "That's been among the sources of the friction," said the third source close to the alliance.

AAA ranks Tesla Model S P85D best green car of 2015, Versa is best value

Reviewers from all parts of the automotive world just seem to love the Tesla Model S, whether it's the pragmatists at Consumer Reports or the enthusiasts at Car and Driver. You can add one more to that list because the 2015 P85D grabs the top spot in AAA's fifth annual Green Car Guide, after Tesla's win last year too. The organization's ranking of 88 green models also names the 2014 Nissan Versa SV as the best value in the segment. To take the victory, the P85D had to score the most points over 13 categories, including emissions, acceleration and cargo capacity, and it won handily with 94.87 points. There was nearly a tie for second place, though. The 2015 Volkswagen e-Golf SEL Premium scored 85.5 points, and the 2014 BMW i3 narrowly came in third with 85.4. The best value award is based on the as-tested price per point scored. So while the Versa SV only had 64.5 points overall, its low price meant that each one cost just $249. Second place went to the Versa Note SV with 64.63 points at $260 each, and third was the Hyundai Accent GLS with 61.1 points for $269 each. Keep in mind, AAA's ranking doesn't attempt to find the most environmentally friendly vehicle, rather it tests the green car segment to give recommendations to buyers. Battery electric powertrains, compressed natural gas, clean diesel, hybrids, partial zero-emissions vehicles, and simply models with high fuel economy are all counted by the organization. The results are published in a 160-page magazine, which you can read here. It also offers suggestions on economical driving and explains some of the fuel-saving tech currently available. Related Video: Top Green Vehicle is a 2015 Tesla, According to Fifth Annual AAA Green Car Guide ORLANDO, Fla., April 20, 2015 The 2015 Tesla Model S P85D earned the top score in the 2015 AAA Green Car Guide, the motor club announced today. The Palo Alto-based automaker's car is featured with more than 80 other green vehicles in the 2015 AAA Green Car Guide. The best green car value award went to the 2014 Nissan Versa SV. To help those in the market for a green car or truck, the 160-page, comprehensive fifth annual AAA guide reviews 88 battery electric vehicles, compressed natural gas-powered (CNG) vehicles, clean diesels, hybrids, partial zero emission vehicles (PZEVs), and vehicles with high fuel economy.