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Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico

Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

What to expect from the Japanese trial of Nissan and Greg Kelly

TOKYO — The criminal trial against Japanese automaker Nissan and its former executive Greg Kelly will open in Tokyo District Court on Tuesday. ItÂ’s the latest chapter in the unfolding scandal of Carlos Ghosn, a superstar at Nissan until he and Kelly were arrested in late 2018. Five questions and answers about the trial: Q: WHAT ARE THE ALLEGATIONS? A: The charges center around KellyÂ’s role in alleged under-reporting of GhosnÂ’s future compensation by about 9 billion yen ($85 million), a violation of financial laws. Kelly says he is innocent. Nissan, which is also similarly charged, has already acknowledged guilt, made corrections to the compensation documents submitted to the authorities, and has started paying a 2.4 billion yen ($22.6 million) fine. Q: WHAT HAPPENS TO GHOSN? A: Probably nothing. He skipped bail late last year and is now in Lebanon, which has no extradition treaty with Japan. Two Americans, Michael Taylor and his son Peter Taylor are being held in Massachusetts without bail, suspected of having helped Ghosn escape by hiding in a box on a private jet. A U.S. judge recently approved their extradition to Japan. The case is now before the U.S. State Department. Q: HOW DO CRIMINAL TRIALS PROCEED IN JAPAN? A: The trial, before a panel of three judges, is expected to take about a year. There is no jury. Juries are selected only for extremely serious cases in Japan, such as murder. In principle, there are no plea bargains although backroom deals are made all the time. Closed pre-trial sessions are held ahead of the trialÂ’s opening, often for months before the real trial begins. Japan's legal system has come under fire from both within and outside the country as “hostage justice” because suspects often are held for months and interrogated without a lawyer present, often leading to false confessions, according to critics. Q: WHAT ARE KELLYÂ’S CHANCES? A: More than 99% of criminal trials in Japan result in a conviction. Japanese Justice Minister Masako Mori, in an online presentation in English hosted by the Japanese Embassy in the U.S., argued the conviction rate is so high because Japan prosecutes only about a third of the cases that come up, choosing only those that “result in guilty verdicts.” She insisted there is a “presumption of innocence.” She declined comment on KellyÂ’s case.