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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Renault invests in sailing ships to reduce its carbon footprint

Renault is taking a page from the golden age of sailing as the company looks towards reducing its carbon footprint through the use of cargo sailing ships. The French automaker recently announced its partnership with Neoline, a start-up enterprise based in the west of France. The firm specializes in reducing the cost and emissions of typical cargo ships, by reintroducing sailing into the transportation equation. Renault's goal is to reduce its global carbon footprint by 25 percent in 2022, as compared to where they were in 2010. This plan also includes a separate target, to lower supply chain emissions - which includes shipping methods such as trucks, trains, and cargo ships - by 6 percent, compared to levels in 2016. Two prototype cargo vessels, complete with a full set of sails, will be introduced by 2021-22. These two ships will travel between the U.S. eastern seaboard (exact locations are TBD) and the French port cities of Saint-Nazaire and Saint-Pierre & Miquelon. Specifics about what exactly the ships will be carrying has not been released, though Renault is part of an extensive global auto alliance that includes Nissan and Mitsubishi. "For nearly 10 years, we have been working to identify the most environmentally sustainable solutions," said Jean-Francois Salles, Alliance global director, production control. "For example, optimizing the fill rates of the containers and trucks, producing eco-friendly packaging, and implementing a multi-modal system." The current demonstration vessel measures in at 446 feet in total length and has more than 45,000 square-feet of sail. For all you big ship fans out there, the Titanic was about double this size, stretching about 882-feet in length. When powered solely by the wind, Neoline CEO, Jean Zanuttini, says that total emissions drop by as much as 90 percent, versus the carbon footprint of a traditional cargo vessel. Related Video: Green Mitsubishi Nissan Renault Green Culture Technology renault-nissan greenhouse gases shipping ship cargo ship