2015 Nissan Altima on 2040-cars

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Nissan 370Z Nismo Roadster Concept looks ready to roll

Honestly, we're kind of surprised this hasn't happened already. The Nissan 370Z Nismo is a pretty cool little package, better than ever in its 2015 model year iteration. So why not apply that same, go-faster, look-cooler formula to the topless Z Roadster? That's exactly what Nissan's done here in Chicago, showing the 370Z Nismo Roadster you see here. Aesthetically, it's pretty much the same as the coupe – except, of course, for the folding cloth roof that neatly stows behind the front seats. It's mechanically the same, too, with Nissan's 3.7-liter naturally aspirated V6 underhood, making 350 horsepower. Oddly, the concept car uses the company's seven-speed automatic transmission, but as Nissan explains, the majority of Z Roadster buyers spec their cars with the slushbox. "While it is only a design study at this point, we think the 370Z Nismo Roaster Concept would be a tremendous addition to the long and distinguished history of Z sports cars," Pierre Loing, Nissan's vice president of product planning in North America, said in a press release. It sure looks production-ready to us. Nissan 370Z NISMO Roadster Concept makes world debut at 2015 Chicago Auto Show - Combines legendary NISMO performance, style and technology with Nissan 370Z Roadster open-air motoring excitement - One-off design study created to gauge market interest in an ultimate factory Z® Roadster - Offers unique engine, suspension, exterior and interior features versus standard Nissan 370Z Roadster models – including 350-horsepower 3.7-liter V6 and NISMO-tuned suspension - Would join current Nissan 370Z NISMO coupe model, expanding NISMO lineup to five models As the heart and soul of Nissan performance for both the track and on the street, NISMO continues to set the standard for straight-from-the-factory enthusiast vehicles. The lineup of NISMO production models for 2015 includes the GT-R NISMO, 370Z NISMO, JUKE NISMO and JUKE NISMO RS. Yet as the popularity of NISMO models continues to grow – the 2015 GT-R NISMO is sold out, the 370Z NISMO accounts for 20 percent of total sales and JUKE NISMO models for about 15 percent – one group of performance enthusiast remains left out: Open-air sports car lovers. Enter the Nissan 370Z NISMO Roadster Concept, which makes its world debut at the 2015 Chicago Auto Show. The custom vehicle combines the long list of 370Z NISMO Coupe performance equipment with a modified 370Z Roadster body and interior.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Workers at Mississippi auto supplier protesting low wages

Workers at an automotive seat factory in Mississippi are protesting what they say are low wages and poor working conditions as they attempt to unionize in what could become a new front for the United Auto Workers in the state. A group of workers and supporters at the Faurecia SA seating plant in Cleveland plans a Tuesday march. "We work an auto job and we're getting paid like Wal-Mart wages," said Jamarqus Reed, a 32-year-old Pace resident who has worked at the plant for almost 10 years. "We're trying to better ourselves." Nationally, the UAW has staked its future on unionizing Southern auto factories, with limited success so far. The union has been trying to organize Nissan Motor Co.'s Canton, MS, plant for years, and lost a 2008 worker vote at a Johnson Controls plant in nearby Madison that French-based Faurecia bought in 2011. The UAW narrowly lost a unionization vote at the Volkswagen AG plant in Chattanooga, TN, last year, but the union has since qualified for a new labor policy at the plant that grants access to meeting space and to regular discussions with management. The policy stops short of collective bargaining rights. The union is also trying to organize Nissan's assembly plant in Smyrna, TN, and Daimler AG's Mercedes-Benz plant in Tuscaloosa, AL. Protesters say Faurecia employees make a top wage of $11.64 per hour, while contract workers make $7.73 an hour. Company spokesman Tony Sapienza said that with overtime, the typical Faurecia employee makes more than the $27,000 a year that is the median wage around Cleveland. Wages are often low in the heavily impoverished Delta. "We are very confident that we are offering a very competitive wage," Sapienza said. Organizers criticize use of lower-paid contract workers Shannon Greenidge, a 44-year-old Cleveland resident, said she worked for a labor agency for more than two years before being hired directly by Faurecia. Greenidge said she makes $9.29 an hour, and can't save for retirement or to send her 11-year-old daughter to college. "That's not going to help me down the line in life," she said. Union supporters say as many as half the workers at the plant work for a contract-labor agency. Sapienza said that while the number varies, the company expects 15 percent of its workforce will be temporary employees this year. The UAW has organized some Southern auto parts plants in recent years, including Faurecia plants in Cottondale, Alabama, in 2012 and Louisville, Kentucky in 2013.