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Ford and Lincoln design honcho leaves to head Nissan North America design

Last Friday, David Woodhouse suddenly resigned from his dual positions as Ford's director of global strategic design and director of Lincoln design. In a post not long after leaving, he praised the efforts of his former team over the past six years he headed design at Lincoln. Among other products, that crew gave us the redesigned Navigator, the Continental concept and production sedan, and the Aviator concept and production crossover. Car Design News reports Woodhouse traded Michigan for California, taking the role of VP at Nissan Design America in San Diego. He officially assumes the position July 1, and will also serve on the Japanese automaker's Global Nissan Design Management Committee. Woodhouse has spent more than 25 years in the design department, starting with BMW and work on the Mini and Range Rover brands, followed by a brief stint with Cadillac of Europe. For the past 20 years he's been with Ford, coming on board with the Ford's former luxury arm known as the Premier Automotive Group — Jaguar, Land Rover, Aston Martin, Volvo and Lincoln. He became Lincoln's design director in 2013, introducing the world to the design language labeled "quiet flight." He described the language's details as "anti-wedge body gestures, S-curves wherever possible, and an emphasis on horizontal lines at every opportunity to create leaner, longer, wider emphasis on the exteriors, and create equilibrium, balance, and calmness on the interiors." A much shorter way to describe it is: revitalized Lincolns. The U.S. luxury maker's new and overhauled products have been praised for their lines by critics and by paying customers. The brand's done so well it's hard to remember when the MKC concept was a revelation, and that goes on Woodhouse's resume, too. That's some special juju to take to Nissan, where Woodhouse will lead both Nissan and Infiniti design focused on the North American region. Nissan has a solid if uninspiring lineup that sells well here, while Infiniti, as the luxury brand, is the bigger issue. Infiniti sedans glide on the contrails of a design language more than 10 years old. The money-making crossovers and SUVs haven't made a splash in about the same time, since the long-ago FX45. Nissan's plan to update 70 percent of its lineup over the next few years and Infiniti's transition to an all-electric brand makes right now the perfect time to break into riveting designs for the street. Woodhouse replaces Taro Ueda, who moves into a global role with Nissan.

Nissan bringing Qashqai, Rogue hybrid to US

Nissan will be expanding its crossover range here in the United States, introducing the popular European-market Qashqai, alongside a hybridized version of the Rogue. Nissan's Kyushu, Japan factory, meanwhile, will churn out 100,000 gas-powered Rogues to capitalize on hot demand here in the United States. The Kyushu move, at least, seems like a smart one, considering just how hot the compact Rogue is. "We haven't hit the ceiling [on Rogue] yet. We have more opportunity there if we can get our dealers more," Fred Diaz, Nissan's senior VP of sales and marketing, told Automotive News. Amping up production in Kyushu will finally mean the end of the first-generation Rogue, though, now known as the Rogue Select. Somehow, we doubt many tears will be shed. AN cites "two sources familiar with Nissan's future product" in its report on the Qashqai and Rogue Hybrid, although both moves are a bit strange at first glance. Both vehicles play in the same part of the market, and are both based on the Renault-Nissan Common Module Family platform. As for the Rogue Hybrid, well, we know what happened the last time Nissan tried to add an electric motor and battery pack to one of its crossovers. Plus, we've heard this rumor before. Nissan, though, seems to think both moves make a lot of sense. While the Qashqai and Rogue are closely related, the Euro-market model is smaller – 10 inches shorter and two inches narrower – making it less versatile, and it wears more handsome sheetmetal. Expect Nissan to field it as such, aiming at buyers that want a CUV for the lifestyle, rather than the versatility, Automotive News reports. There's a lot less information on the Rogue Hybrid, aside from AN reporting that it will hit the market next year. As for potential powertrains, mum's the word. The gas-powered Rogue uses a 2.5-liter four-cylinder, which is the same size as the gas-engine found in the dead-but-still-warm Pathfinder Hybrid. While we doubt it's as simple as a drag and drop, it seems like Nissan's most recent hybrid powertrain is the obvious choice for the upcoming Rogue. What do you think? Will the Qashqai be as big of a hit in the US as it is in Europe and Australia? Is a Rogue Hybrid such a smart move considering the tremendous failure of the Pathfinder Hybrid? Speak up in Comments. Related Video:

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas: