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Nissan exec says Tesla isn't a disruptor, but Uber is

Everyone seems to have an opinion on Tesla. Depending on whom you ask, the EV maker might be the world's most innovative company, only offering incremental improvements to the internal combustion engine, or just plain stupid. Unsurprisingly, Nissan North America's senior vice president of manufacturing and supply John Martin doesn't think the company is worth the hype either, but Uber might truly disrupt things in his opinion. Uber is already a serious threat to the taxi industry, according to Martin, and it's forcing changes in the market there. Plus, without needing to manufacture anything, the company is cheaper to run than an automaker. Other companies are already looking at entering the ridesharing business one day. Once autonomous tech becomes sophisticated enough, BMW and Mercedes-Benz are considering the idea. In addition, Tesla and Google are reportedly mulling similar possibilities for the future. As long as Tesla remains a luxury brand without a direct challenger to the Leaf, Martin doesn't seem too worried. "People ask me: 'When are you going to compete with Tesla?' And I ask them, 'When is Tesla going to compete against me,'" he said at a conference panel, according to Automotive News. With some major hires, Google is taking the auto industry seriously, and Apple appears to be, as well. However, Martin is also outwardly unfazed by this potential competition, Automotive News reports. Not only does this pair currently lack the manufacturing to build cars, but the industry offers far lower margins than they are used to, the Nissan exec believes. Related Video:

Nissan bringing 'New Sedan Concept' to Beijing Motor Show

During the 2014 Detroit Auto Show, Nissan showed off its Sport Sedan Concept (pictured above), an orange creation meant to foreshadow the next generation of the brand's "Four-Door Sports Car," the Maxima. For the 2014 Beijing Motor Show, though, Nissan is going to deliver a Chinese take on a future four-door, with the New Sedan Concept (imaginative name, we know).
Like the Nissan Friend-Me Concept from the 2013 Shanghai Motor Show, the NSC has been designed by Nissan Design China in Beijing. Outside of that, information is in short supply. Nissan claims this latest concept is targeted at the Chinese digital lifestyle. Whether it serves as an evolution of the Friend-Me's swoopy design or a regional take on Nissan's Detroit concept, though, remains to be seen.
We'll have the full slate of info on the Nissan New Sedan Concept, along with everything else that happens at the 2014 Beijing Motor Show, when the floor opens on April 23. Take a look below for the official press release from Nissan, which also includes a recap of previously debuted models that will be shown at Beijing.

Nissan and Infiniti to get 6 EVs within 5 years

Nissan will get four new electric-powered vehicles, while its luxury division Infiniti will get two over the next five years, a top executive told Automotive News. The six EVs will make up Nissan and Infiniti's share of the 12 electric vehicles planned for Renault-Nissan-Mitsubishi by 2022, though there's no word on how the numbers break down for those other brands. Infiniti last month announced plans for its first all-electric vehicle in 2021, plus new "e-Power" series hybrids like the ones it has introduced in other markets. But the six vehicles divulged by Toshihiro Hirai, Nissan's corporate vice president for powertrain and EV engineering, reportedly include only full battery-electrics and not hybrids. The only full-electric currently offered by either brand in the U.S. is the Nissan Leaf, which was just updated for 2018. Nissan-Renault CEO Carlos Ghosn has been a consistent supporter of electric vehicles, and he has said EVs need greater government incentives, lower development costs and a greater recognition among the buying public of the risks of climate change in order to gain traction among consumers. Last summer, Nissan-Renault announced plans to build electric vehicles in China in a new venture with Dongfeng Motor to meet EV quotas. They'll use a subcompact crossover platform from its own vehicle family.Related Video: