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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Carlos Ghosn to step down as Nissan CEO on April 1

Carlos Ghosn announced he will be stepping down as CEO of the Nissan on April 1, to be replaced by current Nissan co-CEO Hiroto Saikawa. The move comes after close to two decades of leadership and the rebuilding of a company that was close to disaster. Ghosn isn't finished with the company he helped rebuild, as he will remain on as chairman of the board and continue on as leader of the Renault-Nissan Alliance following the change of guard. In addition to running Renault-Nissan, Ghosn has taken over as chairman of Mitsubishi Motors after acquiring a 34-percent stake in 2016, a move he spearheaded. Ghosn stated, "I am confident that the management team I have developed at Nissan over the past 18 years has the talent and experience to meet the company's operational and strategic goals. Having recently taken on new responsibilities at Mitsubishi Motors, and taking into consideration the upcoming Nissan general shareholders meeting, I have decided that the time is right for Hiroto Saikawa to succeed me as Nissan's CEO." A release from Renault-Nissan said the move allows Ghosn to focus more attention on bringing together the three companies. Saikawa, his replacement, has been with Nissan since 1977 and has overseen operations in the company's markets worldwide. Related Video: Image Credit: Reuters Hirings/Firings/Layoffs Mitsubishi Nissan Renault ceo nissan renault

Renault plans to sail — literally, sail — on new class of cargo ship

Going green on the ocean may take another step toward reality in about two years, when Renault is expected to load automobiles aboard wind-powered ships for delivery around the world. The partnership between the car maker and Neoline, a French-based company, aims to reduce Renault’s global carbon footprint by eliminating many of the emissions from traditional fuel-powered cargo ships. Neoline officials said that, when propelled solely by the wind, their sailing ships' total emissions drop by as much as 90 percent. The roll-on-roll-off ships will use solid sails that are 50 meters tall. The company says it will start testing the program in 2024 by transporting vehicles to North America and other locales from Saint-Nazaire, in western France. Renault has pledged to achieve zero carbon in Europe by 2030 and worldwide by 2050. Renault, now part of an alliance with Nissan and Mitsubishi, hasnÂ’t sold cars in the U.S. market under its own brand name since 1987. A U.S. return as been considered for years, and the partners are now in talks that could reshape the alliance. The shipper's intent to deliver vehicles to North America is an intriguing wrinkle to those talks. The firm says that about 300 to 400 vehicles can be shipped on each Neoline vessel, although the loading will take longer that it would using a traditional cargo ship. A demonstration vessel shown was 446 feet in total length and had more than 45,000 square feet of sail. The partnership between Renault and Neoline was first announced in 2018.   Green Mitsubishi Nissan Green Culture