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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Suppliers love Toyota and Honda: Why that matters to you

You might think that a survey of automotive suppliers and their relationship with OEMs is the automotive equivalent of nerd prom. In some ways that's what the North American Automotive OEM-Supplier Working Relations Index (WRI) is. The study, the 17th annual conducted by Planning Perspectives Inc., is based on input from 652 salespeople from 108 Tier One suppliers, or, PPI points out, 40 of the top 50 automotive suppliers in North America. Suppliers to General Motors, Ford, FCA, Toyota, Honda, and Nissan. But the results have consequences in terms of tens of millions of dollars for OEMs - and in the quality, technology, and cost of the next vehicle you buy. There are a couple of ways to look at the results of the WRI. One is, "So what else is new?" And the other is, "Damn! How did that happen?" The study looks at five relationship areas — OEM Supplier Relationship; OEM Communication; OEM Help; OEM Hindrance; Supplier Profit Opportunity — within six purchasing areas — Body-in-White; Chassis; Electrical/Electronics; Exterior; Interior; Powertrain. In the overall rankings, Toyota is on top for the 15 th time in 17 years, with a score of 328. Honda, the only company to best Toyota (in 2009 and 2010), comes in second, at 319. Those two companies, explains John Henke, president of PPI, have collaborative working arrangements with colleagues and suppliers alike built into the very fabric of their cultures. This, however, is not a situation where one can readily conclude it is about "Japanese companies," because the third company with headquarters on the island of Honshu, Nissan, came in dead last. This is the "How did that happen?" portion. The Nissan score of 203 puts it 125 points behind Toyota. There hasn't been a number that low since the then-Chrysler Corp. scored 187 in 2010, when the company was clawing its way out of the recession. Clearly, the suppliers don't feel particularly engaged by the buyers at Nissan. Henke explains that whether a company does well or not on the WRI is rather simple. All people do things based on what they're measured on. "If you're measured on taking 10% out of your annual buy, you immediately know how to do it. But if you're also measured on improving relations, suddenly there is a new dynamic as to what you can do to achieve both.

Nissan Leaf has outsold Chevy Volt by 50% so far in 2015

We know, we know. The Chevy Volt and Nissan Leaf sales numbers for mid- to late-2015 aren't all that meaningful because of the impending arrival of the next-gen Volt and the expected but not-yet-totally-confirmed debut of the second version of the Leaf. Nonetheless, tracking the sales of the first two major plug-in vehicles is something that remains interesting to us, if for nothing else that the all-electric Leaf remains slightly more popular than the plug-in hybrid Volt after all this time. If we just look at August, the numbers were basically tied in the US. Chevy sold 1,380 Volts while Nissan moved 1,393 Leafs. But when we take a 10,000-foot view, the differences starts to appear. So far in 2015, GM has sold 8,315 Chevy Volts while Nissan has sold 12,383 Leafs. That means that the Nissan has outsold the Chevy by around 50 percent (to be specific, it's 48.92 percent). Since the two vehicles went on sale in the US at roughly the same time at the end of 2010, 81,672 Volts have been sold, compared to 84,705 Leafs. That's a difference of only 3,033 vehicles, so proponents of both powertrains can hold their heads high. Looking just at last month, Volt sales were 45 percent lower compared to August 2014. So far this year, Volt sales are down 36.7 percent. The Leaf didn't fare any better. Month-to-month, Leaf sales were down 43.7 percent in August, while year-to-date, Leaf sales are down 65.3 percent. Those second-gen models can't come soon enough. As always, we'll have our broader wrap-up of monthly green car sales for August up soon. Stay tuned. Green Chevrolet Nissan Electric Hybrid ev sales