2014 Nissan Altima 2.5 S on 2040-cars

Auto blog

2015 Nissan Micra

Several years ago, poutine started showing up on the menus of a number of Detroit-area restaurants. For those unfamiliar with the Canadian specialty, it involves serving up french fries, gravy and cheese curds all in one artery-clogging heap. It's not really my thing, but the comfort-food dish has caught hold here in The D, and many absolutely swear by it. In a country where we happily serve Double Down sandwiches, and where competitive eating qualifies as sport, it's hard to believe le poutine isn't spreading like wildfire.
Given Detroit's proximity to Canada, it's not surprising that this culinary creation has managed to find its way across the border. The same thing goes for cars - we Detroiters are routinely privy to lots of Great White North imports. No, we can't buy not-for-US vehicles like the Nissan X-Trail, Mercedes-Benz B-Class (at least, the gasoline version), or now-discontinued products like the Honda Civic-based Acura CSX or EL before it. But Ontario-plated examples of these cars can be seen all the time here in southeast Michigan - it's a far more common occurrence than you might think.
These days, it's rare that an automaker will introduce a model to Canada without offering it up in the United States - especially a car that stands to do big things for a company's presence in North America. But with this 2015 Nissan Micra, that's exactly what's happened; Nissan's US arm has repeatedly stated that there are no plans to offer the car in Yankeeland. Why is the Micra so important? This five-door hatchback enters Canada with the coveted title of being the most affordable new car in the country: just $9,998 Canadian (CAD) to start. In fact, the Micra launches to our north just as the larger, four-door Versa Sedan is phased out in Canada - a vehicle that holds the lowest-cost title here in the US, at $11,990 USD.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Recharge Wrap-up: Nissan Murano Hybrid in China, FCA hearts E15

Fiat Chrysler Automobiles (FCA) has approved the use of E15 in its 2016 model year vehicles. The Renewable Fuels Association is pleased with the automaker's choice to cover the higher ethanol blend in its warranty statements, describing it as a positive signal for the future growth of E15. "FCA's decision to join GM and Ford provides clear evidence that the tide on E15 has turned," says RFA President and CEO Bob Dinneen. "The automaker's decision not to embrace E15 had been a major point of concern and tension for the last three years." Read more from the RFA. Skoda's head of purchasing, Dieter Seemann, discusses sourcing EV components in a new interview. He says the biggest challenge is seeking out future suppliers for electric motor and connected vehicle components. "We have to really understand what happens in this business to identify the right partners to have in five to eight years from now," says Seemann. "Many of these are suppliers completely new to us." He says Skoda purchases 50 to 55 percent of its parts directly, while chassis and powertrain parts are shared among other Volkswagen Group brands. Read the full interview at Automotive News Europe. Nissan is helping the European Commission develop a pedestrian alert system for electric vehicles. Called Electric Vehicle Alert for Detection and Emergency Response (eVADER), the project aims to develop technology that provides audible cues to alert pedestrians to oncoming vehicles without contributing to noise pollution. Nissan created a system for the Leaf that uses a camera to recognize pedestrians and cyclists and direct a sound in their direction. This work will help the EU shape its laws moving forward. Read more at Electric Cars Report. The Nissan Murano Hybrid has gone on sale in China. The Murano Hybrid is powered by a supercharged 2.5-liter engine and an electric motor with lithium-ion battery. The hybrid uses Nissan's All Mode 4x4-i all-wheel-drive system, and is equipped with a host of safety technology. The new Murano helps Nissan cater to China's growing demand for SUVs, and is also part of the "Young Nissan" strategy. Read more at Green Car Congress, or in the press release below. Nissan introduces the all-new Murano to China SHANGHAI, China(August 8, 2015) – Nissan today announced that the all-new Murano, including the hybrid version, is officially available for sale from its joint venture in China, Dongfeng Nissan Passenger vehicle company (DFL-PV).