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Nissan delays GT-R LM Nismo's return to WEC after poor Le Mans showing

After a catastrophic run at the 24 Hours of Le Mans in June and a widely publicized review of the program, Nissan is delaying the GT-R LM Nismo prototype's next showing in the World Endurance Championship season. The team will continue testing and working out the car's crippling issues. "We know people will be disappointed, but be assured that nobody is more disappointed than us," Shoichi Miyatani, the president of Nismo, said in a statement. "We are racers and we want to compete, but we also want to be competitive. That is why we have chosen to continue our test program and prepare the GT-R LM Nismo for the strong competition we face in the World Endurance Championship. When you innovate, you don't give up at the first hurdle. We are committed to overcoming this challenge." The big issue for the GT-R at Le Mans was its Energy Recovery System. Its failure meant the racer was forced to rely on engine power alone, hobbling the program significantly. "We have many areas to work on – not least ensuring that we have the best ERS option available to us. The team is pushing hard on track, in the wind tunnel and at Nismo's various facilities around the world to deliver the long list of improvements we know that we need," Ben Bowlby, Nissan LM P1 technical director, said in a statement. The GT-R was met with skepticism upon its debut, thanks to the way it eschewed the hallmarks of most successful racers. Not only was the engine in front – a rarity in the past four or so decades of prototypes – but it also sent its power to the front wheels. And it was a lot – 1,250 hp to be precise, with 700 hp coming from electric motors alone. Despite this frankly absurd output, the competition from Porsche, Audi, and Toyota easily bested the GT-R LM Nismos. Scroll down for the official press release from Nissan. Nissan to address technical issues of LM P1 car before returning to World Endurance Championship Nissan GT-R LM NISMO to remain in test program before re-joining World Endurance Championship LONDON – Nissan today announced that it will delay its return to the LM P1 class of the FIA World Endurance Championship and instead focus on technical issues that challenged its race team during the Le Mans 24 Hours. Issues with the energy recovery system (ERS) meant that Nissan had to run at the Le Mans 24 Hours on engine power alone.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.