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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2015 Nissan Murano and Juke priced, Color Studio to breed bad ideas

Nissan has released basic pricing information on its upcoming Murano, as well as detailed pricing on the refreshed Juke crossover at the 2014 LA Auto Show. The Japanese company also announced a new "color studio" for the Juke, which just reeks of bad ideas. First, let's talk money. The flashy, redesigned Murano crossover will kick off at $29,650, not including an $885 destination charge. While the new CUV will begin arriving in dealers on December 5, Nissan opted out of providing more detailed pricing data, including information about trim levels and other optional extras. It did no such thing with the Juke, though. The freshened 2015 model starts at $20,250 for a base Juke S, and climbs from there. The SV trim adds $1,050 to the price while the SL starts at $25,240. All-wheel drive adds $1,850 to the S and SV models and $1,700 to SL. If you're the sporting sort, the Juke Nismo starts at $24,830 while the Nismo RS rings up at $28,020. Adding an Xtronic continuously variable transmission and all-wheel-drive to the Nismo models increases the price by $2,400 and $2,000, respectively. And now, the Nissan Color Studio. We'll admit, there are some among the Autoblog staff that question this new feature, which gives customers an extreme degree of control when it comes to the styling of their Juke. For a price, Nissan will allow customers to choose individual colors for ten different parts of the Juke, including the rear spoiler, mirror caps, headlight surrounds, door sills and the wheels. While a fashionable mind might be able to create something rather cool, the potential for abuse here is extremely high. Check out the inset image to see what we mean. Scroll down for Nissan's announcement on Juke and Murano pricing, as well as details on the color studio.

Nissan reveals new Qashqai crossover for Europe

Between the Juke, Rogue, Murano, Xterra, Pathfinder and Armada, Nissan offers a wide variety of crossovers and SUVs in this market. And that's not even counting the trucks, vans and Infiniti crossovers. But in the European market, it all comes down the Qashqai. Not that Nissan doesn't offer other crossovers in Europe, it's just that the Qashqai has, since its introduction in 2007, accounted for the lion's share, with over two million sold globally (of which 1.5 million were in Europe). And now, after teasing it repeatedly, Nissan has introduced the all-new model.
Larger, sleeker, more advanced, more comfortable and more environmentally friendly than the model it replaces, the new Qashqai is designed in Europe, for Europe, and hits the market at the start of the new year. It's the first European model to be based on Renault-Nissan's new Common Alliance Platform that will eventually encompass three Nissan models and 11 Renaults built in locations around the world.
An array of gasoline and diesel engines, ranging from 110 to 150 horsepower, will be available in two- or four-wheel drive configurations, with either a six-speed manual or the type of continuously variable transmission which Nissan champions.